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The differences between merchandising managers and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a merchandising manager and a media manager. Additionally, a media manager has an average salary of $96,475, which is higher than the $86,346 average annual salary of a merchandising manager.
The top three skills for a merchandising manager include sales floor, POS and apparel. The most important skills for a media manager are digital marketing, kpis, and media planning.
| Merchandising Manager | Media Manager | |
| Yearly salary | $86,346 | $96,475 |
| Hourly rate | $41.51 | $46.38 |
| Growth rate | 10% | 10% |
| Number of jobs | 268,577 | 110,888 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 65% | Bachelor's Degree, 81% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A merchandising manager is responsible for supervising stock inventories, retail pricing, and managing product displays by analyzing customer preferences through researching the current market trends that would improve the store's sales condition and achieve profitability goals. Merchandising managers negotiate with reliable third-party vendors, minimizing costs without compromising the quality of the products. They also assist with planning floor layouts for store visuals that would attract customers and marketing promotional offers and special discounts to increase more revenues.
Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.
Merchandising managers and media managers have different pay scales, as shown below.
| Merchandising Manager | Media Manager | |
| Average salary | $86,346 | $96,475 |
| Salary range | Between $64,000 And $116,000 | Between $66,000 And $140,000 |
| Highest paying City | Woonsocket, RI | San Francisco, CA |
| Highest paying state | Rhode Island | Pennsylvania |
| Best paying company | Roku | Meta |
| Best paying industry | Retail | Automotive |
There are a few differences between a merchandising manager and a media manager in terms of educational background:
| Merchandising Manager | Media Manager | |
| Most common degree | Bachelor's Degree, 65% | Bachelor's Degree, 81% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between merchandising managers' and media managers' demographics:
| Merchandising Manager | Media Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 47.7% Female, 52.3% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |