National marketing director vs national sales director

The differences between national marketing directors and national sales directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a national marketing director, becoming a national sales director takes usually requires 6-8 years. Additionally, a national marketing director has an average salary of $114,151, which is higher than the $99,665 average annual salary of a national sales director.

The top three skills for a national marketing director include digital marketing, market research and sales strategies. The most important skills for a national sales director are CRM, healthcare, and business development.

National marketing director vs national sales director overview

	National Marketing Director	National Sales Director
Yearly salary	$114,151	$99,665
Hourly rate	$54.88	$47.92
Growth rate	10%	5%
Number of jobs	115,962	99,107
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 78%
Average age	39	46
Years of experience	10	8

National marketing director vs national sales director salary

National marketing directors and national sales directors have different pay scales, as shown below.

	National Marketing Director	National Sales Director
Average salary	$114,151	$99,665
Salary range	Between $87,000 And $149,000	Between $73,000 And $135,000
Highest paying City	-	Mountain View, CA
Highest paying state	-	California
Best paying company	-	Cargill
Best paying industry	-	Pharmaceutical

Differences between national marketing director and national sales director education

There are a few differences between a national marketing director and a national sales director in terms of educational background:

	National Marketing Director	National Sales Director
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Southern California

National marketing director vs national sales director demographics

Here are the differences between national marketing directors' and national sales directors' demographics:

	National Marketing Director	National Sales Director
Average age	39	46
Gender ratio	Male, 59.6% Female, 40.4%	Male, 75.9% Female, 24.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	7%

Differences between national marketing director and national sales director duties and responsibilities

National marketing director example responsibilities.

Create reporting and dashboards for marketing qualify leads (MQL) and ROI evaluation.
Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
Track results of campaigns to ensure a measurable and positive return on investment (ROI).
Develop national channel of company, creating and executing strategic marketing plans, CRM tools, and customer loyalty programs.
Launch Saturn's first ever owner retention CRM initiative capitalizing on unprecedent sales levels.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.

National sales director example responsibilities.

Manage relationships, POS, and oversee coffee sales for key core accounts H.T.
Lead team on product redesign to web-base SaaS infrastructure and generate feature content base on customer need and marketability.
Develop key POS material to assist the sales force across the country.
Reverse negative relationship with distributors through personal relationship building, changes in sales execution, and implementation of new distributor programs.
Follow up with program recap including syndicate research to support effectiveness of program as well as ROI analysis.
Partner with vendors to obtain quality merchandise at desirable price points to obtain highest ROI and profit optimization.

National marketing director vs national sales director skills

Common national marketing director skills

Digital Marketing, 10%
Market Research, 9%
Sales Strategies, 8%
Product Development, 5%
Brand Marketing, 5%
ROI, 5%

Common national sales director skills

CRM, 9%
Healthcare, 9%
Business Development, 5%
Product Development, 5%
Revenue Growth, 5%
Salesforce, 4%

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National Marketing Director
National Marketing Director vs National Sales Director

Updated January 8, 2025

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