Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between new product managers and associate product managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a new product manager and an associate product manager. Additionally, a new product manager has an average salary of $117,459, which is higher than the $89,963 average annual salary of an associate product manager.
The top three skills for a new product manager include market research, product management and project management. The most important skills for an associate product manager are product management, project management, and user stories.
| New Product Manager | Associate Product Manager | |
| Yearly salary | $117,459 | $89,963 |
| Hourly rate | $56.47 | $43.25 |
| Growth rate | 10% | 10% |
| Number of jobs | 112,426 | 107,763 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 80% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A new product manager's role is to determine the needs and desires of a customer. They do complex tasks in line with the production and introduction of new products with the help of the sales director. They forecast the current and future product lines by reviewing product specifications and requirements, appraising new product ideas and/or product or packaging changes. The role also includes an assessment of product market data by reaching out to customers with the help of field salespeople and evaluating sales call results.
An associate product manager is someone who assists the product development teams in the development of new product features. The duties of an associate include formulation of product strategies, collection of quantitative product data, and interpretation of consumer feedback. The requirements to qualify for the position include a bachelor's degree in computer science, marketing, business management, or a related field, the ability to maintain strong customer relations, and excellent communication skills.
New product managers and associate product managers have different pay scales, as shown below.
| New Product Manager | Associate Product Manager | |
| Average salary | $117,459 | $89,963 |
| Salary range | Between $79,000 And $174,000 | Between $65,000 And $122,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Meta | Meta |
| Best paying industry | Retail | Start-up |
There are a few differences between a new product manager and an associate product manager in terms of educational background:
| New Product Manager | Associate Product Manager | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between new product managers' and associate product managers' demographics:
| New Product Manager | Associate Product Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 70.2% Female, 29.8% | Male, 45.0% Female, 55.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |