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The differences between new product managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a new product manager and a brand manager. Additionally, a new product manager has an average salary of $117,459, which is higher than the $97,789 average annual salary of a brand manager.
The top three skills for a new product manager include market research, product management and project management. The most important skills for a brand manager are brand management, digital marketing, and customer service.
| New Product Manager | Brand Manager | |
| Yearly salary | $117,459 | $97,789 |
| Hourly rate | $56.47 | $47.01 |
| Growth rate | 10% | 10% |
| Number of jobs | 112,426 | 127,429 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A new product manager's role is to determine the needs and desires of a customer. They do complex tasks in line with the production and introduction of new products with the help of the sales director. They forecast the current and future product lines by reviewing product specifications and requirements, appraising new product ideas and/or product or packaging changes. The role also includes an assessment of product market data by reaching out to customers with the help of field salespeople and evaluating sales call results.
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
New product managers and brand managers have different pay scales, as shown below.
| New Product Manager | Brand Manager | |
| Average salary | $117,459 | $97,789 |
| Salary range | Between $79,000 And $174,000 | Between $72,000 And $131,000 |
| Highest paying City | San Francisco, CA | Parsippany-Troy Hills, NJ |
| Highest paying state | California | Rhode Island |
| Best paying company | Meta | Meta |
| Best paying industry | Retail | Manufacturing |
There are a few differences between a new product manager and a brand manager in terms of educational background:
| New Product Manager | Brand Manager | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between new product managers' and brand managers' demographics:
| New Product Manager | Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 70.2% Female, 29.8% | Male, 51.5% Female, 48.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |