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New product manager vs marketing manager/project manager

The differences between new product managers and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a new product manager and a marketing manager/project manager. Additionally, a new product manager has an average salary of $117,459, which is higher than the $78,368 average annual salary of a marketing manager/project manager.

The top three skills for a new product manager include market research, product management and project management. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.

New product manager vs marketing manager/project manager overview

New Product ManagerMarketing Manager/Project Manager
Yearly salary$117,459$78,368
Hourly rate$56.47$37.68
Growth rate10%10%
Number of jobs112,426187,949
Job satisfaction--
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 77%
Average age3939
Years of experience1010

What does a new product manager do?

A new product manager's role is to determine the needs and desires of a customer. They do complex tasks in line with the production and introduction of new products with the help of the sales director. They forecast the current and future product lines by reviewing product specifications and requirements, appraising new product ideas and/or product or packaging changes. The role also includes an assessment of product market data by reaching out to customers with the help of field salespeople and evaluating sales call results.

What does a marketing manager/project manager do?

A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.

New product manager vs marketing manager/project manager salary

New product managers and marketing manager/project managers have different pay scales, as shown below.

New Product ManagerMarketing Manager/Project Manager
Average salary$117,459$78,368
Salary rangeBetween $79,000 And $174,000Between $56,000 And $109,000
Highest paying CitySan Francisco, CACarson City, NV
Highest paying stateCaliforniaNevada
Best paying companyMetaMeta
Best paying industryRetailTechnology

Differences between new product manager and marketing manager/project manager education

There are a few differences between a new product manager and a marketing manager/project manager in terms of educational background:

New Product ManagerMarketing Manager/Project Manager
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 77%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

New product manager vs marketing manager/project manager demographics

Here are the differences between new product managers' and marketing manager/project managers' demographics:

New Product ManagerMarketing Manager/Project Manager
Average age3939
Gender ratioMale, 70.2% Female, 29.8%Male, 38.1% Female, 61.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between new product manager and marketing manager/project manager duties and responsibilities

New product manager example responsibilities.

  • Manage confidential ideation process and intellectual property (IP) protection.
  • Manage and train QA staff to create culture of quality throughout the organization.
  • Manage regional marketing and sales team to deliver flexible merchandising system using OEM supplier.
  • Manage engineering, testing, documentation, and communications for FDA equipment review in a highly regulate field.
  • Standardize engineering standards to receive achieve ISO certifications for design/engineering.
  • Develop work statements and manage project schedules in support of OEM sub-contract agreements to support regional requirements.
  • Show more

Marketing manager/project manager example responsibilities.

  • Manage client's $120K SEM budget; make allocations toward competitor analysis, keyword research and linking strategies.
  • Manage SEO and SEM programs including optimization of landing pages and A/B campaign testing with PPC and social media ads.
  • Define and program manage nurture campaigns utilizing CRM database.
  • Manage sensitive digital and print archives of value historic and current photography.
  • Plan and manage communication projects including writing newsletters, brochures, annual reports and producing videos and PowerPoint presentations.
  • Assist in developing websites by writing HTML5, CSS, and JavaScript code.
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New product manager vs marketing manager/project manager skills

Common new product manager skills
  • Market Research, 15%
  • Product Management, 12%
  • Project Management, 12%
  • Product Development, 10%
  • R, 5%
  • Logistics, 4%
Common marketing manager/project manager skills
  • Project Management, 17%
  • Digital Marketing, 12%
  • Marketing Campaigns, 7%
  • PowerPoint, 5%
  • Email Campaigns, 3%
  • Email Marketing, 3%

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