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The differences between new product managers and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a new product manager and a marketing manager/project manager. Additionally, a new product manager has an average salary of $117,459, which is higher than the $78,368 average annual salary of a marketing manager/project manager.
The top three skills for a new product manager include market research, product management and project management. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.
| New Product Manager | Marketing Manager/Project Manager | |
| Yearly salary | $117,459 | $78,368 |
| Hourly rate | $56.47 | $37.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 112,426 | 187,949 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A new product manager's role is to determine the needs and desires of a customer. They do complex tasks in line with the production and introduction of new products with the help of the sales director. They forecast the current and future product lines by reviewing product specifications and requirements, appraising new product ideas and/or product or packaging changes. The role also includes an assessment of product market data by reaching out to customers with the help of field salespeople and evaluating sales call results.
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
New product managers and marketing manager/project managers have different pay scales, as shown below.
| New Product Manager | Marketing Manager/Project Manager | |
| Average salary | $117,459 | $78,368 |
| Salary range | Between $79,000 And $174,000 | Between $56,000 And $109,000 |
| Highest paying City | San Francisco, CA | Carson City, NV |
| Highest paying state | California | Nevada |
| Best paying company | Meta | Meta |
| Best paying industry | Retail | Technology |
There are a few differences between a new product manager and a marketing manager/project manager in terms of educational background:
| New Product Manager | Marketing Manager/Project Manager | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between new product managers' and marketing manager/project managers' demographics:
| New Product Manager | Marketing Manager/Project Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 70.2% Female, 29.8% | Male, 38.1% Female, 61.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |