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The differences between new product managers and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a new product manager and a media manager. Additionally, a new product manager has an average salary of $117,459, which is higher than the $96,475 average annual salary of a media manager.
The top three skills for a new product manager include market research, product management and project management. The most important skills for a media manager are digital marketing, kpis, and media planning.
| New Product Manager | Media Manager | |
| Yearly salary | $117,459 | $96,475 |
| Hourly rate | $56.47 | $46.38 |
| Growth rate | 10% | 10% |
| Number of jobs | 112,426 | 110,888 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 81% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A new product manager's role is to determine the needs and desires of a customer. They do complex tasks in line with the production and introduction of new products with the help of the sales director. They forecast the current and future product lines by reviewing product specifications and requirements, appraising new product ideas and/or product or packaging changes. The role also includes an assessment of product market data by reaching out to customers with the help of field salespeople and evaluating sales call results.
Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.
New product managers and media managers have different pay scales, as shown below.
| New Product Manager | Media Manager | |
| Average salary | $117,459 | $96,475 |
| Salary range | Between $79,000 And $174,000 | Between $66,000 And $140,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Pennsylvania |
| Best paying company | Meta | Meta |
| Best paying industry | Retail | Automotive |
There are a few differences between a new product manager and a media manager in terms of educational background:
| New Product Manager | Media Manager | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 81% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between new product managers' and media managers' demographics:
| New Product Manager | Media Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 70.2% Female, 29.8% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |