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The differences between new product managers and product line managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a new product manager and a product line manager. Additionally, a new product manager has an average salary of $117,459, which is higher than the $97,237 average annual salary of a product line manager.
The top three skills for a new product manager include market research, product management and project management. The most important skills for a product line manager are product management, customer service, and PLM.
| New Product Manager | Product Line Manager | |
| Yearly salary | $117,459 | $97,237 |
| Hourly rate | $56.47 | $46.75 |
| Growth rate | 10% | 10% |
| Number of jobs | 112,426 | 158,908 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A new product manager's role is to determine the needs and desires of a customer. They do complex tasks in line with the production and introduction of new products with the help of the sales director. They forecast the current and future product lines by reviewing product specifications and requirements, appraising new product ideas and/or product or packaging changes. The role also includes an assessment of product market data by reaching out to customers with the help of field salespeople and evaluating sales call results.
A product line manager is an individual who provides product and market intelligence by increasing the market share of a company. Product line managers must create competitive analysis and interpret market trends so that they can provide recommendations and guidance to the company. They are required to identify target markets and should come up with strategies for market penetration. Product line managers must also monitor the creation and development of new products as well as to measure the success of the products in the market.
New product managers and product line managers have different pay scales, as shown below.
| New Product Manager | Product Line Manager | |
| Average salary | $117,459 | $97,237 |
| Salary range | Between $79,000 And $174,000 | Between $52,000 And $178,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Meta | ON Semiconductor |
| Best paying industry | Retail | Energy |
There are a few differences between a new product manager and a product line manager in terms of educational background:
| New Product Manager | Product Line Manager | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between new product managers' and product line managers' demographics:
| New Product Manager | Product Line Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 70.2% Female, 29.8% | Male, 78.8% Female, 21.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |