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New product manager vs product management director

The differences between new product managers and product management directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a new product manager and a product management director. Additionally, a product management director has an average salary of $156,724, which is higher than the $117,459 average annual salary of a new product manager.

The top three skills for a new product manager include market research, product management and project management. The most important skills for a product management director are product management, product strategy, and cloud.

New product manager vs product management director overview

New Product ManagerProduct Management Director
Yearly salary$117,459$156,724
Hourly rate$56.47$75.35
Growth rate10%10%
Number of jobs112,426170,460
Job satisfaction--
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 70%
Average age3939
Years of experience1010

What does a new product manager do?

A new product manager's role is to determine the needs and desires of a customer. They do complex tasks in line with the production and introduction of new products with the help of the sales director. They forecast the current and future product lines by reviewing product specifications and requirements, appraising new product ideas and/or product or packaging changes. The role also includes an assessment of product market data by reaching out to customers with the help of field salespeople and evaluating sales call results.

What does a product management director do?

A Product Management Director is responsible for a business product planning as well as execution throughout the life cycle of the business. They create the product strategy and requirements, develop and execute tactical plans, and maintain product and market knowledge.

New product manager vs product management director salary

New product managers and product management directors have different pay scales, as shown below.

New Product ManagerProduct Management Director
Average salary$117,459$156,724
Salary rangeBetween $79,000 And $174,000Between $112,000 And $219,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaCalifornia
Best paying companyMetaMeta
Best paying industryRetailTechnology

Differences between new product manager and product management director education

There are a few differences between a new product manager and a product management director in terms of educational background:

New Product ManagerProduct Management Director
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 70%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

New product manager vs product management director demographics

Here are the differences between new product managers' and product management directors' demographics:

New Product ManagerProduct Management Director
Average age3939
Gender ratioMale, 70.2% Female, 29.8%Male, 77.1% Female, 22.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between new product manager and product management director duties and responsibilities

New product manager example responsibilities.

  • Manage confidential ideation process and intellectual property (IP) protection.
  • Manage and train QA staff to create culture of quality throughout the organization.
  • Manage regional marketing and sales team to deliver flexible merchandising system using OEM supplier.
  • Manage engineering, testing, documentation, and communications for FDA equipment review in a highly regulate field.
  • Standardize engineering standards to receive achieve ISO certifications for design/engineering.
  • Develop work statements and manage project schedules in support of OEM sub-contract agreements to support regional requirements.
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Product management director example responsibilities.

  • Lead initiatives across broad categories ranging from search engine optimization to promotions and CRM to customer retention.
  • Deploy a highly customize third-party CRM and sales management software, managing $40MM annual ad sales revenue.
  • Manage a team of 8 developers , 3 editors , 1 QA person, and 1 graphic designer.
  • Manage cross-functional projects to integrate new products and features into the roadmap and GTM approach and drive adoption.
  • Manage the product management, business analyst, and UI teams in the development of a new class of EMM applications.
  • Manage the design development process from designer sketch handover to bulk production delivery.
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New product manager vs product management director skills

Common new product manager skills
  • Market Research, 15%
  • Product Management, 12%
  • Project Management, 12%
  • Product Development, 10%
  • R, 5%
  • Logistics, 4%
Common product management director skills
  • Product Management, 13%
  • Product Strategy, 7%
  • Cloud, 6%
  • Analytics, 5%
  • Market Research, 4%
  • Product Roadmap, 4%

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