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The differences between new product managers and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a new product manager and a product marketing manager. Additionally, a new product manager has an average salary of $117,459, which is higher than the $112,220 average annual salary of a product marketing manager.
The top three skills for a new product manager include market research, product management and project management. The most important skills for a product marketing manager are digital marketing, product management, and project management.
| New Product Manager | Product Marketing Manager | |
| Yearly salary | $117,459 | $112,220 |
| Hourly rate | $56.47 | $53.95 |
| Growth rate | 10% | 10% |
| Number of jobs | 112,426 | 166,047 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A new product manager's role is to determine the needs and desires of a customer. They do complex tasks in line with the production and introduction of new products with the help of the sales director. They forecast the current and future product lines by reviewing product specifications and requirements, appraising new product ideas and/or product or packaging changes. The role also includes an assessment of product market data by reaching out to customers with the help of field salespeople and evaluating sales call results.
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
New product managers and product marketing managers have different pay scales, as shown below.
| New Product Manager | Product Marketing Manager | |
| Average salary | $117,459 | $112,220 |
| Salary range | Between $79,000 And $174,000 | Between $83,000 And $149,000 |
| Highest paying City | San Francisco, CA | San Bruno, CA |
| Highest paying state | California | California |
| Best paying company | Meta | Credit Karma |
| Best paying industry | Retail | Technology |
There are a few differences between a new product manager and a product marketing manager in terms of educational background:
| New Product Manager | Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between new product managers' and product marketing managers' demographics:
| New Product Manager | Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 70.2% Female, 29.8% | Male, 61.6% Female, 38.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |