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The differences between new product managers and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a new product manager and a senior product marketing manager. Additionally, a senior product marketing manager has an average salary of $128,471, which is higher than the $117,459 average annual salary of a new product manager.
The top three skills for a new product manager include market research, product management and project management. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.
| New Product Manager | Senior Product Marketing Manager | |
| Yearly salary | $117,459 | $128,471 |
| Hourly rate | $56.47 | $61.76 |
| Growth rate | 10% | 10% |
| Number of jobs | 112,426 | 168,205 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A new product manager's role is to determine the needs and desires of a customer. They do complex tasks in line with the production and introduction of new products with the help of the sales director. They forecast the current and future product lines by reviewing product specifications and requirements, appraising new product ideas and/or product or packaging changes. The role also includes an assessment of product market data by reaching out to customers with the help of field salespeople and evaluating sales call results.
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
New product managers and senior product marketing managers have different pay scales, as shown below.
| New Product Manager | Senior Product Marketing Manager | |
| Average salary | $117,459 | $128,471 |
| Salary range | Between $79,000 And $174,000 | Between $97,000 And $168,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Meta | Roku |
| Best paying industry | Retail | Technology |
There are a few differences between a new product manager and a senior product marketing manager in terms of educational background:
| New Product Manager | Senior Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between new product managers' and senior product marketing managers' demographics:
| New Product Manager | Senior Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 70.2% Female, 29.8% | Male, 63.7% Female, 36.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |