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The differences between principal product managers and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a principal product manager and a senior manager of marketing. Additionally, a principal product manager has an average salary of $145,943, which is higher than the $118,350 average annual salary of a senior manager of marketing.
The top three skills for a principal product manager include product management, QA and product development. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.
| Principal Product Manager | Senior Manager Of Marketing | |
| Yearly salary | $145,943 | $118,350 |
| Hourly rate | $70.16 | $56.90 |
| Growth rate | 10% | 10% |
| Number of jobs | 143,985 | 109,064 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The duties of a principal product manager depend on one's place or industry of employment. Typically, their responsibilities revolve around overseeing the organization's product roadmap, devising strategies for optimal operations and services, and managing production and marketing communications. They must also coordinate with different research scientists and engineers to develop systems and networks that will increase profitability and assist in meeting consumers' needs. Furthermore, as a manager, it is essential to lead and encourage teams, all while implementing the company's policies and regulations.
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
Principal product managers and senior managers of marketing have different pay scales, as shown below.
| Principal Product Manager | Senior Manager Of Marketing | |
| Average salary | $145,943 | $118,350 |
| Salary range | Between $106,000 And $199,000 | Between $92,000 And $151,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Brex | Roku |
| Best paying industry | Start-up | Technology |
There are a few differences between a principal product manager and a senior manager of marketing in terms of educational background:
| Principal Product Manager | Senior Manager Of Marketing | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 76% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between principal product managers' and senior managers of marketing' demographics:
| Principal Product Manager | Senior Manager Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 73.9% Female, 26.1% | Male, 49.2% Female, 50.8% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |