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The differences between product development managers and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product development manager and a product marketing manager. Additionally, a product development manager has an average salary of $113,437, which is higher than the $112,220 average annual salary of a product marketing manager.
The top three skills for a product development manager include product development, project management and lifecycle management. The most important skills for a product marketing manager are digital marketing, product management, and project management.
| Product Development Manager | Product Marketing Manager | |
| Yearly salary | $113,437 | $112,220 |
| Hourly rate | $54.54 | $53.95 |
| Growth rate | 10% | 10% |
| Number of jobs | 166,871 | 166,047 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A product development manager spearheads the development of new products within a company. Most of the time, their responsibilities revolve around conducting marketing research and analysis to determine consumers' needs, coordinating with the product development team to come up with new ideas, proposing business plans to the executives, and creating prototypes. A product development manager must also present a cost analysis, produce progress reports, and address inquiries and concerns. Furthermore, as a manager, it is essential to lead and encourage the staff, all while adhering to the company's policies and regulations.
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
Product development managers and product marketing managers have different pay scales, as shown below.
| Product Development Manager | Product Marketing Manager | |
| Average salary | $113,437 | $112,220 |
| Salary range | Between $84,000 And $152,000 | Between $83,000 And $149,000 |
| Highest paying City | San Francisco, CA | San Bruno, CA |
| Highest paying state | Nevada | California |
| Best paying company | Meta | Credit Karma |
| Best paying industry | Retail | Technology |
There are a few differences between a product development manager and a product marketing manager in terms of educational background:
| Product Development Manager | Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product development managers' and product marketing managers' demographics:
| Product Development Manager | Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 62.2% Female, 37.8% | Male, 61.6% Female, 38.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |