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The differences between product line managers and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product line manager and a director, product marketing. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $97,237 average annual salary of a product line manager.
The top three skills for a product line manager include product management, customer service and PLM. The most important skills for a director, product marketing are product management, digital marketing, and market research.
| Product Line Manager | Director, Product Marketing | |
| Yearly salary | $97,237 | $141,699 |
| Hourly rate | $46.75 | $68.12 |
| Growth rate | 10% | 10% |
| Number of jobs | 158,908 | 173,038 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A product line manager is an individual who provides product and market intelligence by increasing the market share of a company. Product line managers must create competitive analysis and interpret market trends so that they can provide recommendations and guidance to the company. They are required to identify target markets and should come up with strategies for market penetration. Product line managers must also monitor the creation and development of new products as well as to measure the success of the products in the market.
A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.
Product line managers and directors, product marketing have different pay scales, as shown below.
| Product Line Manager | Director, Product Marketing | |
| Average salary | $97,237 | $141,699 |
| Salary range | Between $52,000 And $178,000 | Between $97,000 And $205,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | ON Semiconductor | Meta |
| Best paying industry | Energy | Technology |
There are a few differences between a product line manager and a director, product marketing in terms of educational background:
| Product Line Manager | Director, Product Marketing | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product line managers' and directors, product marketing' demographics:
| Product Line Manager | Director, Product Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 78.8% Female, 21.2% | Male, 74.7% Female, 25.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |