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The differences between product line managers and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product line manager and a media manager. Additionally, a product line manager has an average salary of $97,237, which is higher than the $96,475 average annual salary of a media manager.
The top three skills for a product line manager include product management, customer service and PLM. The most important skills for a media manager are digital marketing, kpis, and media planning.
| Product Line Manager | Media Manager | |
| Yearly salary | $97,237 | $96,475 |
| Hourly rate | $46.75 | $46.38 |
| Growth rate | 10% | 10% |
| Number of jobs | 158,908 | 110,888 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 81% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A product line manager is an individual who provides product and market intelligence by increasing the market share of a company. Product line managers must create competitive analysis and interpret market trends so that they can provide recommendations and guidance to the company. They are required to identify target markets and should come up with strategies for market penetration. Product line managers must also monitor the creation and development of new products as well as to measure the success of the products in the market.
Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.
Product line managers and media managers have different pay scales, as shown below.
| Product Line Manager | Media Manager | |
| Average salary | $97,237 | $96,475 |
| Salary range | Between $52,000 And $178,000 | Between $66,000 And $140,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Pennsylvania |
| Best paying company | ON Semiconductor | Meta |
| Best paying industry | Energy | Automotive |
There are a few differences between a product line manager and a media manager in terms of educational background:
| Product Line Manager | Media Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 81% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product line managers' and media managers' demographics:
| Product Line Manager | Media Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 78.8% Female, 21.2% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |