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The differences between product line managers and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product line manager and a senior product marketing manager. Additionally, a senior product marketing manager has an average salary of $128,471, which is higher than the $97,237 average annual salary of a product line manager.
The top three skills for a product line manager include product management, customer service and PLM. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.
| Product Line Manager | Senior Product Marketing Manager | |
| Yearly salary | $97,237 | $128,471 |
| Hourly rate | $46.75 | $61.76 |
| Growth rate | 10% | 10% |
| Number of jobs | 158,908 | 168,205 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A product line manager is an individual who provides product and market intelligence by increasing the market share of a company. Product line managers must create competitive analysis and interpret market trends so that they can provide recommendations and guidance to the company. They are required to identify target markets and should come up with strategies for market penetration. Product line managers must also monitor the creation and development of new products as well as to measure the success of the products in the market.
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
Product line managers and senior product marketing managers have different pay scales, as shown below.
| Product Line Manager | Senior Product Marketing Manager | |
| Average salary | $97,237 | $128,471 |
| Salary range | Between $52,000 And $178,000 | Between $97,000 And $168,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | ON Semiconductor | Roku |
| Best paying industry | Energy | Technology |
There are a few differences between a product line manager and a senior product marketing manager in terms of educational background:
| Product Line Manager | Senior Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product line managers' and senior product marketing managers' demographics:
| Product Line Manager | Senior Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 78.8% Female, 21.2% | Male, 63.7% Female, 36.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |