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The differences between product managers lead and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product manager lead and a brand manager. Additionally, a product manager lead has an average salary of $138,531, which is higher than the $97,789 average annual salary of a brand manager.
The top three skills for a product manager lead include architecture, QA and product management. The most important skills for a brand manager are brand management, digital marketing, and customer service.
| Product Manager Lead | Brand Manager | |
| Yearly salary | $138,531 | $97,789 |
| Hourly rate | $66.60 | $47.01 |
| Growth rate | 10% | 10% |
| Number of jobs | 110,157 | 127,429 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A product manager lead is responsible for supervising the development and strategic launch of the company's products from conceptualization to final market release. Product managers work closely with the marketing and sales team to identify efficient promotional techniques to enhance the brand's image across the market and develop outstanding features according to trends and public demands. They also handle media commitments and press releases and maximize product vision. A product manager lead directs the budgeting and sales forecasting, ensuring that the process adheres to budget limitations and deadlines.
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Product managers lead and brand managers have different pay scales, as shown below.
| Product Manager Lead | Brand Manager | |
| Average salary | $138,531 | $97,789 |
| Salary range | Between $99,000 And $192,000 | Between $72,000 And $131,000 |
| Highest paying City | San Francisco, CA | Parsippany-Troy Hills, NJ |
| Highest paying state | California | Rhode Island |
| Best paying company | The Walt Disney Company | Meta |
| Best paying industry | Start-up | Manufacturing |
There are a few differences between a product manager lead and a brand manager in terms of educational background:
| Product Manager Lead | Brand Manager | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product managers lead' and brand managers' demographics:
| Product Manager Lead | Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 69.4% Female, 30.6% | Male, 51.5% Female, 48.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |