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Product manager lead vs marketing manager/project manager

The differences between product managers lead and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product manager lead and a marketing manager/project manager. Additionally, a product manager lead has an average salary of $138,531, which is higher than the $78,368 average annual salary of a marketing manager/project manager.

The top three skills for a product manager lead include architecture, QA and product management. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.

Product manager lead vs marketing manager/project manager overview

Product Manager LeadMarketing Manager/Project Manager
Yearly salary$138,531$78,368
Hourly rate$66.60$37.68
Growth rate10%10%
Number of jobs110,157187,949
Job satisfaction--
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 77%
Average age3939
Years of experience1010

What does a product manager lead do?

A product manager lead is responsible for supervising the development and strategic launch of the company's products from conceptualization to final market release. Product managers work closely with the marketing and sales team to identify efficient promotional techniques to enhance the brand's image across the market and develop outstanding features according to trends and public demands. They also handle media commitments and press releases and maximize product vision. A product manager lead directs the budgeting and sales forecasting, ensuring that the process adheres to budget limitations and deadlines.

What does a marketing manager/project manager do?

A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.

Product manager lead vs marketing manager/project manager salary

Product managers lead and marketing manager/project managers have different pay scales, as shown below.

Product Manager LeadMarketing Manager/Project Manager
Average salary$138,531$78,368
Salary rangeBetween $99,000 And $192,000Between $56,000 And $109,000
Highest paying CitySan Francisco, CACarson City, NV
Highest paying stateCaliforniaNevada
Best paying companyThe Walt Disney CompanyMeta
Best paying industryStart-upTechnology

Differences between product manager lead and marketing manager/project manager education

There are a few differences between a product manager lead and a marketing manager/project manager in terms of educational background:

Product Manager LeadMarketing Manager/Project Manager
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 77%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Product manager lead vs marketing manager/project manager demographics

Here are the differences between product managers lead' and marketing manager/project managers' demographics:

Product Manager LeadMarketing Manager/Project Manager
Average age3939
Gender ratioMale, 69.4% Female, 30.6%Male, 38.1% Female, 61.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between product manager lead and marketing manager/project manager duties and responsibilities

Product manager lead example responsibilities.

  • Manage horizontal UX prototyping resource needs, implementing effective collaborative expectations and cross-product timeline allocation strategies.
  • Work alongside a team of 24 frontend and backend engineers, designers and QA engineers.
  • Develop overall market and product requirements for WiMAX smart antenna base stations, customer premise equipment and wireless management infrastructure.
  • Used source codes for tracking programs against marketing costs for ROI analysis.
  • Manage horizontal UX prototyping resource needs, implementing effective collaborative expectations and cross-product timeline allocation strategies.

Marketing manager/project manager example responsibilities.

  • Manage client's $120K SEM budget; make allocations toward competitor analysis, keyword research and linking strategies.
  • Manage SEO and SEM programs including optimization of landing pages and A/B campaign testing with PPC and social media ads.
  • Define and program manage nurture campaigns utilizing CRM database.
  • Manage sensitive digital and print archives of value historic and current photography.
  • Plan and manage communication projects including writing newsletters, brochures, annual reports and producing videos and PowerPoint presentations.
  • Assist in developing websites by writing HTML5, CSS, and JavaScript code.
  • Show more

Product manager lead vs marketing manager/project manager skills

Common product manager lead skills
  • Architecture, 8%
  • QA, 8%
  • Product Management, 8%
  • Product Strategy, 7%
  • Regression, 6%
  • Lifecycle Management, 5%
Common marketing manager/project manager skills
  • Project Management, 17%
  • Digital Marketing, 12%
  • Marketing Campaigns, 7%
  • PowerPoint, 5%
  • Email Campaigns, 3%
  • Email Marketing, 3%

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