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Product manager lead vs media manager

The differences between product managers lead and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product manager lead and a media manager. Additionally, a product manager lead has an average salary of $138,531, which is higher than the $96,475 average annual salary of a media manager.

The top three skills for a product manager lead include architecture, QA and product management. The most important skills for a media manager are digital marketing, kpis, and media planning.

Product manager lead vs media manager overview

Product Manager LeadMedia Manager
Yearly salary$138,531$96,475
Hourly rate$66.60$46.38
Growth rate10%10%
Number of jobs110,157110,888
Job satisfaction--
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 81%
Average age3939
Years of experience1010

What does a product manager lead do?

A product manager lead is responsible for supervising the development and strategic launch of the company's products from conceptualization to final market release. Product managers work closely with the marketing and sales team to identify efficient promotional techniques to enhance the brand's image across the market and develop outstanding features according to trends and public demands. They also handle media commitments and press releases and maximize product vision. A product manager lead directs the budgeting and sales forecasting, ensuring that the process adheres to budget limitations and deadlines.

What does a media manager do?

Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.

Product manager lead vs media manager salary

Product managers lead and media managers have different pay scales, as shown below.

Product Manager LeadMedia Manager
Average salary$138,531$96,475
Salary rangeBetween $99,000 And $192,000Between $66,000 And $140,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaPennsylvania
Best paying companyThe Walt Disney CompanyMeta
Best paying industryStart-upAutomotive

Differences between product manager lead and media manager education

There are a few differences between a product manager lead and a media manager in terms of educational background:

Product Manager LeadMedia Manager
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 81%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Product manager lead vs media manager demographics

Here are the differences between product managers lead' and media managers' demographics:

Product Manager LeadMedia Manager
Average age3939
Gender ratioMale, 69.4% Female, 30.6%Male, 51.7% Female, 48.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between product manager lead and media manager duties and responsibilities

Product manager lead example responsibilities.

  • Manage horizontal UX prototyping resource needs, implementing effective collaborative expectations and cross-product timeline allocation strategies.
  • Work alongside a team of 24 frontend and backend engineers, designers and QA engineers.
  • Develop overall market and product requirements for WiMAX smart antenna base stations, customer premise equipment and wireless management infrastructure.
  • Used source codes for tracking programs against marketing costs for ROI analysis.
  • Manage horizontal UX prototyping resource needs, implementing effective collaborative expectations and cross-product timeline allocation strategies.

Media manager example responsibilities.

  • Manage B2C media campaigns from inception to reporting.
  • Evaluate, select and manage relationships with PPC technology vendors.
  • Lead intranet and internet maintenance, content, development and marketing.
  • Execute vendor fund campaigns to achieve KPIs base on each individual brand s needs and drive ecommerce sales.
  • Utilize CRM software to maintain contacts, leads, ad sales, sales reports and advertisement run sheets.
  • Manage search engine optimization (SEO) and pay-per-click (PPC) advertising for several B2B and health care clients.
  • Show more

Product manager lead vs media manager skills

Common product manager lead skills
  • Architecture, 8%
  • QA, 8%
  • Product Management, 8%
  • Product Strategy, 7%
  • Regression, 6%
  • Lifecycle Management, 5%
Common media manager skills
  • Digital Marketing, 19%
  • KPIs, 5%
  • Media Planning, 4%
  • Media Management, 4%
  • PowerPoint, 4%
  • Google Analytics, 3%

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