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The differences between product managers lead and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product manager lead and a senior product marketing manager. Additionally, a product manager lead has an average salary of $138,531, which is higher than the $128,471 average annual salary of a senior product marketing manager.
The top three skills for a product manager lead include architecture, QA and product management. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.
| Product Manager Lead | Senior Product Marketing Manager | |
| Yearly salary | $138,531 | $128,471 |
| Hourly rate | $66.60 | $61.76 |
| Growth rate | 10% | 10% |
| Number of jobs | 110,157 | 168,205 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A product manager lead is responsible for supervising the development and strategic launch of the company's products from conceptualization to final market release. Product managers work closely with the marketing and sales team to identify efficient promotional techniques to enhance the brand's image across the market and develop outstanding features according to trends and public demands. They also handle media commitments and press releases and maximize product vision. A product manager lead directs the budgeting and sales forecasting, ensuring that the process adheres to budget limitations and deadlines.
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
Product managers lead and senior product marketing managers have different pay scales, as shown below.
| Product Manager Lead | Senior Product Marketing Manager | |
| Average salary | $138,531 | $128,471 |
| Salary range | Between $99,000 And $192,000 | Between $97,000 And $168,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | The Walt Disney Company | Roku |
| Best paying industry | Start-up | Technology |
There are a few differences between a product manager lead and a senior product marketing manager in terms of educational background:
| Product Manager Lead | Senior Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product managers lead' and senior product marketing managers' demographics:
| Product Manager Lead | Senior Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 69.4% Female, 30.6% | Male, 63.7% Female, 36.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |