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Product manager, north america vs product marketing manager

The differences between product managers, north america and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product manager, north america and a product marketing manager. Additionally, a product manager, north america has an average salary of $124,308, which is higher than the $112,220 average annual salary of a product marketing manager.

The top three skills for a product manager, north america include UI, product development and digital marketing. The most important skills for a product marketing manager are digital marketing, product management, and project management.

Product manager, north america vs product marketing manager overview

Product Manager, North AmericaProduct Marketing Manager
Yearly salary$124,308$112,220
Hourly rate$59.76$53.95
Growth rate10%10%
Number of jobs119,261166,047
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a product manager, north america do?

Product managers of North America require skills in communication, technical expertise, business, research, marketing, and delegation. They will be called on to identify customer needs and more extensive business objectives that products and features will fulfill. Product managers will also convey what success will look like for a given product, and rally the team to make that vision a reality.

What does a product marketing manager do?

A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.

Product manager, north america vs product marketing manager salary

Product managers, north america and product marketing managers have different pay scales, as shown below.

Product Manager, North AmericaProduct Marketing Manager
Average salary$124,308$112,220
Salary rangeBetween $88,000 And $173,000Between $83,000 And $149,000
Highest paying CitySan Francisco, CASan Bruno, CA
Highest paying stateRhode IslandCalifornia
Best paying companyMetaCredit Karma
Best paying industryManufacturingTechnology

Differences between product manager, north america and product marketing manager education

There are a few differences between a product manager, north america and a product marketing manager in terms of educational background:

Product Manager, North AmericaProduct Marketing Manager
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Product manager, north america vs product marketing manager demographics

Here are the differences between product managers, north america' and product marketing managers' demographics:

Product Manager, North AmericaProduct Marketing Manager
Average age3939
Gender ratioMale, 68.6% Female, 31.4%Male, 61.6% Female, 38.4%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between product manager, north america and product marketing manager duties and responsibilities

Product manager, north america example responsibilities.

  • Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
  • Implement a full quality system within 2 years time meeting the standards of ISO 13485 : 2003 ..
  • Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
  • Plan brand launches from bottom up including incentives, sell sheets, program elements, executional elements and POS recommendations.

Product marketing manager example responsibilities.

  • Manage IP and IPX VPN solutions, including definition of next generation ipsec-base products.
  • Manage execution of retail signage (POS) and cross promotions for grocery partners.
  • Lead a global team representing the commercial interests of the Americas, Europe and Asia.
  • Define, design and manage next generation intranet product incorporating HTML, CGI, and JAVA.
  • Define the product and manage the development of a line of switch mode power supplies for the PC & general market.
  • Lead product development and business development of emerging mobile and cloud solutions.
  • Show more

Product manager, north america vs product marketing manager skills

Common product manager, north america skills
  • UI, 28%
  • Product Development, 19%
  • Digital Marketing, 15%
  • Project Management, 7%
  • Product Line, 3%
  • ROI, 2%
Common product marketing manager skills
  • Digital Marketing, 7%
  • Product Management, 7%
  • Project Management, 6%
  • Marketing Campaigns, 5%
  • Market Research, 4%
  • B2B Marketing, 4%

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