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The differences between public relations coordinators and publicists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations coordinator and a publicist. Additionally, a publicist has an average salary of $50,679, which is higher than the $46,225 average annual salary of a public relations coordinator.
The top three skills for a public relations coordinator include press releases, facebook and twitter. The most important skills for a publicist are press releases, press materials, and public relations campaigns.
| Public Relations Coordinator | Publicist | |
| Yearly salary | $46,225 | $50,679 |
| Hourly rate | $22.22 | $24.36 |
| Growth rate | 8% | 8% |
| Number of jobs | 35,324 | 7,343 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 83% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A public relations coordinator is responsible for developing brand awareness for the organization's brand image. Public relations coordinators work closely with the marketing department to manage marketing campaigns, mainly social media platforms and events, promoting the organization. A public relations coordinator assists with press releases, media coverage, investor relations, and responding to clients' inquiries and concerns. Public relations coordinators also analyze current market trends to identify business opportunities that would meet public demands. They must have excellent communication skills, as well as be highly organized with meeting deadlines under minimal supervision.
Public Relations Supervisors are responsible for implementing the media and public relations strategy of an organization. Their duties include developing public relations campaigns, organize public relations events, assist in emergency response planning, updating documentation, monitoring media, improve management of press office, and manage media databases. They are responsible for assisting with journalistic content writing, refine internal processes, and track public relations activity performance. They help prepare reports as well as undertake competitor and market research.
Public relations coordinators and publicists have different pay scales, as shown below.
| Public Relations Coordinator | Publicist | |
| Average salary | $46,225 | $50,679 |
| Salary range | Between $35,000 And $60,000 | Between $30,000 And $83,000 |
| Highest paying City | Washington, DC | San Francisco, CA |
| Highest paying state | Virginia | Washington |
| Best paying company | Shiseido | J. The Jewish News of Northern California |
| Best paying industry | Health Care | Media |
There are a few differences between a public relations coordinator and a publicist in terms of educational background:
| Public Relations Coordinator | Publicist | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 83% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Stanford University |
Here are the differences between public relations coordinators' and publicists' demographics:
| Public Relations Coordinator | Publicist | |
| Average age | 42 | 42 |
| Gender ratio | Male, 24.3% Female, 75.7% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6% | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.8% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |