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Regional manager vs national account manager

The differences between regional managers and national account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a regional manager and a national account manager. Additionally, a regional manager has an average salary of $97,855, which is higher than the $96,948 average annual salary of a national account manager.

The top three skills for a regional manager include customer service, patients and customer satisfaction. The most important skills for a national account manager are account management, customer service, and national accounts.

Regional manager vs national account manager overview

Regional ManagerNational Account Manager
Yearly salary$97,855$96,948
Hourly rate$47.05$46.61
Growth rate5%5%
Number of jobs156,364152,555
Job satisfaction--
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 81%
Average age4646
Years of experience88

What does a regional manager do?

A Regional Manager is responsible for a company's overall business operations within a particular area or region. Most of the duties will revolve around setting sales targets, creating strategies to boost financial gains, and maintaining an efficient workforce by having the right staff. Furthermore, Regional Managers must oversee the progress of sales and profits, evaluate the performance of employees, ensuring they are up to the targets and standards of the company's policies and regulations, conducting assessments, and reporting to the higher administration.

What does a national account manager do?

A national account manager is an individual who is responsible for maintaining strong relationships with key accounts from a particular region. To ensure long-term success, federal account managers must act as a liaison between customers and the internal team by achieving the customers' needs and requirements. They must identify and create attractive strategies to bring new customers and gain revenues. Also, candidates for national account managers must possess excellent interpersonal skills and experience managing national accounts.

Regional manager vs national account manager salary

Regional managers and national account managers have different pay scales, as shown below.

Regional ManagerNational Account Manager
Average salary$97,855$96,948
Salary rangeBetween $62,000 And $152,000Between $73,000 And $127,000
Highest paying CityWashington, DCSan Francisco, CA
Highest paying stateRhode IslandCalifornia
Best paying companySafranAmazon
Best paying industryTechnologyTechnology

Differences between regional manager and national account manager education

There are a few differences between a regional manager and a national account manager in terms of educational background:

Regional ManagerNational Account Manager
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 81%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Regional manager vs national account manager demographics

Here are the differences between regional managers' and national account managers' demographics:

Regional ManagerNational Account Manager
Average age4646
Gender ratioMale, 73.3% Female, 26.7%Male, 70.7% Female, 29.3%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between regional manager and national account manager duties and responsibilities

Regional manager example responsibilities.

  • Manage operational and house account sales functions of 14 HVAC distribution locations.
  • Manage Facebook advertising using multivariate testing to maximize reach and response.
  • Coordinate with team of colleagues in development of enterprise wide manage Medicaid contracting strategy.
  • Manage the wholesaling of variable annuities within the independent broker/dealer channel in the Central/Northern Florida territory.
  • Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
  • Serve as managed market liaison to assign accounts with responsibilities of executing on medical objectives specific to organize healthcare market.
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National account manager example responsibilities.

  • Achieve ROI optimization for key retailers nationwide; employ consultative sales methodology.
  • Managed/Analyze individual account POS numbers to assist in forecasting, manage inventory and overall category management.
  • Manage OEM relationship from a proactive consultative role proposing strategy and tactics for client base on research data and marketing/engagement metrics.
  • Improve sales process documentation by utilizing CRM to better communicate with field sales staff in idealizing customer interactions.
  • Close multi-million dollar deals with DOD agencies.
  • Provide enterprise class products including servers, storage, networking, virtualization, and, datacenter solutions.
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Regional manager vs national account manager skills

Common regional manager skills
  • Customer Service, 14%
  • Patients, 9%
  • Customer Satisfaction, 7%
  • Financial Performance, 5%
  • Oversight, 4%
  • Project Management, 4%
Common national account manager skills
  • Account Management, 9%
  • Customer Service, 9%
  • National Accounts, 8%
  • Healthcare, 6%
  • CRM, 4%
  • Customer Relationships, 4%

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