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The differences between research managers and marketing representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a research manager and a marketing representative. Additionally, a research manager has an average salary of $82,894, which is higher than the $47,376 average annual salary of a marketing representative.
The top three skills for a research manager include market research, analytics and quantitative research. The most important skills for a marketing representative are product knowledge, customer service, and sales presentations.
| Research Manager | Marketing Representative | |
| Yearly salary | $82,894 | $47,376 |
| Hourly rate | $39.85 | $22.78 |
| Growth rate | 19% | 19% |
| Number of jobs | 48,867 | 217,886 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 68% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A Research Manager performs research, data collection, and economic, statistical, and demographic analysis. They also determine and implement research and development strategies, policies, and plans.
A marketing representative's responsibilities will vary on the line of work or industry. However, it is the role of a marketing representative to engage with clients and secure sales by promoting, demonstrating, and even advertising products or services. Furthermore, they must devise marketing strategies, conduct research and analysis through surveys and polls, lookout for new opportunities and trends, and coordinate with advertisers. One must have extensive knowledge about the product as well as communication skills, being that building rapport will be very useful in accomplishing every task.
Research managers and marketing representatives have different pay scales, as shown below.
| Research Manager | Marketing Representative | |
| Average salary | $82,894 | $47,376 |
| Salary range | Between $51,000 And $133,000 | Between $28,000 And $77,000 |
| Highest paying City | San Francisco, CA | New York, NY |
| Highest paying state | Washington | Washington |
| Best paying company | Meta | Amazon |
| Best paying industry | Finance | Finance |
There are a few differences between a research manager and a marketing representative in terms of educational background:
| Research Manager | Marketing Representative | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 68% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between research managers' and marketing representatives' demographics:
| Research Manager | Marketing Representative | |
| Average age | 37 | 37 |
| Gender ratio | Male, 47.9% Female, 52.1% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.6% Asian, 13.1% White, 65.4% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |