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The differences between retail consultants and retail sales representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a retail consultant has an average salary of $51,833, which is higher than the $37,907 average annual salary of a retail sales representative.
The top three skills for a retail consultant include sales floor, retail sales and account issues. The most important skills for a retail sales representative are retail sales, retail store, and POS.
| Retail Consultant | Retail Sales Representative | |
| Yearly salary | $51,833 | $37,907 |
| Hourly rate | $24.92 | $18.22 |
| Growth rate | - | - |
| Number of jobs | 73,927 | 391,763 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 49% | Bachelor's Degree, 58% |
| Average age | 41 | 41 |
| Years of experience | - | - |
A retail consultant specializes in developing and recommending strategies to increase a retail store's profit growth and improve its overall operations. Among their duties include gathering and analyzing data, researching new business and client opportunities, inspecting existing programs and systems to identify areas needing improvement, and implementing solutions against problem areas. They may also provide training or insights to employees, oversee reports, and monitor the progress of all operations. Furthermore, a consultant must promote and enforce the company's policies and regulations, including its vision and mission.
A retail salesperson's responsibility is to sell products and provide necessary information to the consumers to convince them of availing items. Retail salesperson's duties include coordinating with promotional programs, recommending strategies to increase sales, answering customer's inquiries, and escalating any concerns to the management that might affect the company's sales performance. A retail salesperson must have excellent communication skills to build a good rapport with the customers and assist them with their needs. A retail salesperson also helps with inventories and documenting a customer's suggestion for service improvement.
Retail consultants and retail sales representatives have different pay scales, as shown below.
| Retail Consultant | Retail Sales Representative | |
| Average salary | $51,833 | $37,907 |
| Salary range | Between $33,000 And $79,000 | Between $28,000 And $50,000 |
| Highest paying City | New York, NY | Portland, ME |
| Highest paying state | New Hampshire | Maine |
| Best paying company | SAP | Pella |
| Best paying industry | Professional | Manufacturing |
There are a few differences between a retail consultant and a retail sales representative in terms of educational background:
| Retail Consultant | Retail Sales Representative | |
| Most common degree | Bachelor's Degree, 49% | Bachelor's Degree, 58% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between retail consultants' and retail sales representatives' demographics:
| Retail Consultant | Retail Sales Representative | |
| Average age | 41 | 41 |
| Gender ratio | Male, 54.9% Female, 45.1% | Male, 54.6% Female, 45.4% |
| Race ratio | Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 22.9% Asian, 6.8% White, 54.4% American Indian and Alaska Native, 0.5% | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 20.9% Asian, 6.9% White, 56.4% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 7% | 7% |