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The differences between retail marketing managers and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a retail marketing manager and an assistant marketing manager. Additionally, an assistant marketing manager has an average salary of $94,094, which is higher than the $62,972 average annual salary of a retail marketing manager.
The top three skills for a retail marketing manager include digital marketing, marketing campaigns and channel marketing. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Retail Marketing Manager | Assistant Marketing Manager | |
| Yearly salary | $62,972 | $94,094 |
| Hourly rate | $30.27 | $45.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 179,301 | 82,527 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A retail marketing manager is responsible for monitoring the sales performance of the store and strategizing efficient techniques to sell goods and services to the customers. Retail marketing managers lead the retail marketing team in developing promotional campaigns to enhance the products' brand images to the market and reach the target audience. They also handle the budget and resource allocation for the project plans and ensure that the outputs meet the quality standards and deadlines.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Retail marketing managers and assistant marketing managers have different pay scales, as shown below.
| Retail Marketing Manager | Assistant Marketing Manager | |
| Average salary | $62,972 | $94,094 |
| Salary range | Between $39,000 And $99,000 | Between $64,000 And $136,000 |
| Highest paying City | New York, NY | Portsmouth, VA |
| Highest paying state | Rhode Island | Virginia |
| Best paying company | General Motors | |
| Best paying industry | Technology | Finance |
There are a few differences between a retail marketing manager and an assistant marketing manager in terms of educational background:
| Retail Marketing Manager | Assistant Marketing Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between retail marketing managers' and assistant marketing managers' demographics:
| Retail Marketing Manager | Assistant Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 43.9% Female, 56.1% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |