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The differences between retail marketing managers and events marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a retail marketing manager and an events marketing manager. Additionally, an events marketing manager has an average salary of $80,575, which is higher than the $62,972 average annual salary of a retail marketing manager.
The top three skills for a retail marketing manager include digital marketing, marketing campaigns and channel marketing. The most important skills for an events marketing manager are digital marketing, event planning, and project management.
| Retail Marketing Manager | Events Marketing Manager | |
| Yearly salary | $62,972 | $80,575 |
| Hourly rate | $30.27 | $38.74 |
| Growth rate | 10% | 10% |
| Number of jobs | 179,301 | 113,348 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 83% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A retail marketing manager is responsible for monitoring the sales performance of the store and strategizing efficient techniques to sell goods and services to the customers. Retail marketing managers lead the retail marketing team in developing promotional campaigns to enhance the products' brand images to the market and reach the target audience. They also handle the budget and resource allocation for the project plans and ensure that the outputs meet the quality standards and deadlines.
An events marketing manager specializes in overseeing the events marketing operations in a company, aiming to improve brand awareness and reach sales targets. Their responsibilities revolve around developing concepts and strategies, liaising with suppliers and other external agencies, coordinating different departments, and utilizing resources. An events marketing manager may also perform clerical tasks such as producing progress reports, preparing presentations, responding to inquiries and concerns, monitoring the budget, and managing schedules. Furthermore, as a manager, it is essential to lead and encourage the team, all while adhering to each project's deadlines and goals.
Retail marketing managers and events marketing managers have different pay scales, as shown below.
| Retail Marketing Manager | Events Marketing Manager | |
| Average salary | $62,972 | $80,575 |
| Salary range | Between $39,000 And $99,000 | Between $59,000 And $108,000 |
| Highest paying City | New York, NY | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Meta | |
| Best paying industry | Technology | Technology |
There are a few differences between a retail marketing manager and an events marketing manager in terms of educational background:
| Retail Marketing Manager | Events Marketing Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 83% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between retail marketing managers' and events marketing managers' demographics:
| Retail Marketing Manager | Events Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 43.9% Female, 56.1% | Male, 25.4% Female, 74.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |