Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between retail marketing managers and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a retail marketing manager and a manager, field marketing. Additionally, a manager, field marketing has an average salary of $93,296, which is higher than the $62,972 average annual salary of a retail marketing manager.
The top three skills for a retail marketing manager include digital marketing, marketing campaigns and channel marketing. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.
| Retail Marketing Manager | Manager, Field Marketing | |
| Yearly salary | $62,972 | $93,296 |
| Hourly rate | $30.27 | $44.85 |
| Growth rate | 10% | 10% |
| Number of jobs | 179,301 | 174,371 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 82% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A retail marketing manager is responsible for monitoring the sales performance of the store and strategizing efficient techniques to sell goods and services to the customers. Retail marketing managers lead the retail marketing team in developing promotional campaigns to enhance the products' brand images to the market and reach the target audience. They also handle the budget and resource allocation for the project plans and ensure that the outputs meet the quality standards and deadlines.
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
Retail marketing managers and managers, field marketing have different pay scales, as shown below.
| Retail Marketing Manager | Manager, Field Marketing | |
| Average salary | $62,972 | $93,296 |
| Salary range | Between $39,000 And $99,000 | Between $68,000 And $127,000 |
| Highest paying City | New York, NY | Carson City, NV |
| Highest paying state | Rhode Island | Nevada |
| Best paying company | ||
| Best paying industry | Technology | Technology |
There are a few differences between a retail marketing manager and a manager, field marketing in terms of educational background:
| Retail Marketing Manager | Manager, Field Marketing | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 82% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between retail marketing managers' and managers, field marketing' demographics:
| Retail Marketing Manager | Manager, Field Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 43.9% Female, 56.1% | Male, 47.1% Female, 52.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |