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The differences between retail marketing managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a retail marketing manager and a marketing account manager. Additionally, a marketing account manager has an average salary of $67,983, which is higher than the $62,972 average annual salary of a retail marketing manager.
The top three skills for a retail marketing manager include digital marketing, marketing campaigns and channel marketing. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Retail Marketing Manager | Marketing Account Manager | |
| Yearly salary | $62,972 | $67,983 |
| Hourly rate | $30.27 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 179,301 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A retail marketing manager is responsible for monitoring the sales performance of the store and strategizing efficient techniques to sell goods and services to the customers. Retail marketing managers lead the retail marketing team in developing promotional campaigns to enhance the products' brand images to the market and reach the target audience. They also handle the budget and resource allocation for the project plans and ensure that the outputs meet the quality standards and deadlines.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Retail marketing managers and marketing account managers have different pay scales, as shown below.
| Retail Marketing Manager | Marketing Account Manager | |
| Average salary | $62,972 | $67,983 |
| Salary range | Between $39,000 And $99,000 | Between $50,000 And $91,000 |
| Highest paying City | New York, NY | San Francisco, CA |
| Highest paying state | Rhode Island | Washington |
| Best paying company | American Tower | |
| Best paying industry | Technology | Energy |
There are a few differences between a retail marketing manager and a marketing account manager in terms of educational background:
| Retail Marketing Manager | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between retail marketing managers' and marketing account managers' demographics:
| Retail Marketing Manager | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 43.9% Female, 56.1% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |