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The differences between retail marketing managers and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a retail marketing manager and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $62,972 average annual salary of a retail marketing manager.
The top three skills for a retail marketing manager include digital marketing, marketing campaigns and channel marketing. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Retail Marketing Manager | Marketing Lead | |
| Yearly salary | $62,972 | $104,664 |
| Hourly rate | $30.27 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 179,301 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A retail marketing manager is responsible for monitoring the sales performance of the store and strategizing efficient techniques to sell goods and services to the customers. Retail marketing managers lead the retail marketing team in developing promotional campaigns to enhance the products' brand images to the market and reach the target audience. They also handle the budget and resource allocation for the project plans and ensure that the outputs meet the quality standards and deadlines.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Retail marketing managers and marketing leads have different pay scales, as shown below.
| Retail Marketing Manager | Marketing Lead | |
| Average salary | $62,972 | $104,664 |
| Salary range | Between $39,000 And $99,000 | Between $74,000 And $146,000 |
| Highest paying City | New York, NY | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Meta | |
| Best paying industry | Technology | Technology |
There are a few differences between a retail marketing manager and a marketing lead in terms of educational background:
| Retail Marketing Manager | Marketing Lead | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between retail marketing managers' and marketing leads' demographics:
| Retail Marketing Manager | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 43.9% Female, 56.1% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |