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The differences between retail marketing managers and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a retail marketing manager and a marketing manager/project manager. Additionally, a marketing manager/project manager has an average salary of $78,368, which is higher than the $62,972 average annual salary of a retail marketing manager.
The top three skills for a retail marketing manager include digital marketing, marketing campaigns and channel marketing. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.
| Retail Marketing Manager | Marketing Manager/Project Manager | |
| Yearly salary | $62,972 | $78,368 |
| Hourly rate | $30.27 | $37.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 179,301 | 187,949 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A retail marketing manager is responsible for monitoring the sales performance of the store and strategizing efficient techniques to sell goods and services to the customers. Retail marketing managers lead the retail marketing team in developing promotional campaigns to enhance the products' brand images to the market and reach the target audience. They also handle the budget and resource allocation for the project plans and ensure that the outputs meet the quality standards and deadlines.
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
Retail marketing managers and marketing manager/project managers have different pay scales, as shown below.
| Retail Marketing Manager | Marketing Manager/Project Manager | |
| Average salary | $62,972 | $78,368 |
| Salary range | Between $39,000 And $99,000 | Between $56,000 And $109,000 |
| Highest paying City | New York, NY | Carson City, NV |
| Highest paying state | Rhode Island | Nevada |
| Best paying company | Meta | |
| Best paying industry | Technology | Technology |
There are a few differences between a retail marketing manager and a marketing manager/project manager in terms of educational background:
| Retail Marketing Manager | Marketing Manager/Project Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between retail marketing managers' and marketing manager/project managers' demographics:
| Retail Marketing Manager | Marketing Manager/Project Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 43.9% Female, 56.1% | Male, 38.1% Female, 61.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |