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The differences between retail marketing managers and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a retail marketing manager and a regional marketing manager. Additionally, a regional marketing manager has an average salary of $85,217, which is higher than the $62,972 average annual salary of a retail marketing manager.
The top three skills for a retail marketing manager include digital marketing, marketing campaigns and channel marketing. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.
| Retail Marketing Manager | Regional Marketing Manager | |
| Yearly salary | $62,972 | $85,217 |
| Hourly rate | $30.27 | $40.97 |
| Growth rate | 10% | 10% |
| Number of jobs | 179,301 | 115,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A retail marketing manager is responsible for monitoring the sales performance of the store and strategizing efficient techniques to sell goods and services to the customers. Retail marketing managers lead the retail marketing team in developing promotional campaigns to enhance the products' brand images to the market and reach the target audience. They also handle the budget and resource allocation for the project plans and ensure that the outputs meet the quality standards and deadlines.
A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.
Retail marketing managers and regional marketing managers have different pay scales, as shown below.
| Retail Marketing Manager | Regional Marketing Manager | |
| Average salary | $62,972 | $85,217 |
| Salary range | Between $39,000 And $99,000 | Between $62,000 And $116,000 |
| Highest paying City | New York, NY | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | AbbVie | |
| Best paying industry | Technology | Construction |
There are a few differences between a retail marketing manager and a regional marketing manager in terms of educational background:
| Retail Marketing Manager | Regional Marketing Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between retail marketing managers' and regional marketing managers' demographics:
| Retail Marketing Manager | Regional Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 43.9% Female, 56.1% | Male, 54.5% Female, 45.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |