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The differences between retail marketing managers and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a retail marketing manager and a sales and marketing manager. Additionally, a sales and marketing manager has an average salary of $81,953, which is higher than the $62,972 average annual salary of a retail marketing manager.
The top three skills for a retail marketing manager include digital marketing, marketing campaigns and channel marketing. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.
| Retail Marketing Manager | Sales And Marketing Manager | |
| Yearly salary | $62,972 | $81,953 |
| Hourly rate | $30.27 | $39.40 |
| Growth rate | 10% | 10% |
| Number of jobs | 179,301 | 151,042 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A retail marketing manager is responsible for monitoring the sales performance of the store and strategizing efficient techniques to sell goods and services to the customers. Retail marketing managers lead the retail marketing team in developing promotional campaigns to enhance the products' brand images to the market and reach the target audience. They also handle the budget and resource allocation for the project plans and ensure that the outputs meet the quality standards and deadlines.
Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.
Retail marketing managers and sales and marketing managers have different pay scales, as shown below.
| Retail Marketing Manager | Sales And Marketing Manager | |
| Average salary | $62,972 | $81,953 |
| Salary range | Between $39,000 And $99,000 | Between $43,000 And $154,000 |
| Highest paying City | New York, NY | Yonkers, NY |
| Highest paying state | Rhode Island | New York |
| Best paying company | Meta | |
| Best paying industry | Technology | Technology |
There are a few differences between a retail marketing manager and a sales and marketing manager in terms of educational background:
| Retail Marketing Manager | Sales And Marketing Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between retail marketing managers' and sales and marketing managers' demographics:
| Retail Marketing Manager | Sales And Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 43.9% Female, 56.1% | Male, 59.8% Female, 40.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |