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The differences between retail marketing managers and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a retail marketing manager and a senior product marketing manager. Additionally, a senior product marketing manager has an average salary of $128,471, which is higher than the $62,972 average annual salary of a retail marketing manager.
The top three skills for a retail marketing manager include digital marketing, marketing campaigns and channel marketing. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.
| Retail Marketing Manager | Senior Product Marketing Manager | |
| Yearly salary | $62,972 | $128,471 |
| Hourly rate | $30.27 | $61.76 |
| Growth rate | 10% | 10% |
| Number of jobs | 179,301 | 168,205 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A retail marketing manager is responsible for monitoring the sales performance of the store and strategizing efficient techniques to sell goods and services to the customers. Retail marketing managers lead the retail marketing team in developing promotional campaigns to enhance the products' brand images to the market and reach the target audience. They also handle the budget and resource allocation for the project plans and ensure that the outputs meet the quality standards and deadlines.
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
Retail marketing managers and senior product marketing managers have different pay scales, as shown below.
| Retail Marketing Manager | Senior Product Marketing Manager | |
| Average salary | $62,972 | $128,471 |
| Salary range | Between $39,000 And $99,000 | Between $97,000 And $168,000 |
| Highest paying City | New York, NY | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Roku | |
| Best paying industry | Technology | Technology |
There are a few differences between a retail marketing manager and a senior product marketing manager in terms of educational background:
| Retail Marketing Manager | Senior Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between retail marketing managers' and senior product marketing managers' demographics:
| Retail Marketing Manager | Senior Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 43.9% Female, 56.1% | Male, 63.7% Female, 36.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |