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Retail sales lead vs sales associate/manager

The differences between retail sales leads and sales associate/managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a retail sales lead and a sales associate/manager. Additionally, a sales associate/manager has an average salary of $41,412, which is higher than the $40,781 average annual salary of a retail sales lead.

The top three skills for a retail sales lead include math, sales floor and retail sales. The most important skills for a sales associate/manager are customer service, sales floor, and strong customer service.

Retail sales lead vs sales associate/manager overview

Retail Sales LeadSales Associate/Manager
Yearly salary$40,781$41,412
Hourly rate$19.61$19.91
Growth rate-5%
Number of jobs442,994318,977
Job satisfaction--
Most common degreeBachelor's Degree, 42%Bachelor's Degree, 44%
Average age4343
Years of experience66

What does a retail sales lead do?

Retail sales leads are responsible for the recruitment and training of new sales team members, assisting the management in selling products, and creating sales reports. Some duties and responsibilities of a retail sales lead include customer services such as answering inquiries and complaints, providing assistance and product information, suggesting items and opinions. Such experiences are an advantage for them to be promoted if they perform their tasks effectively and efficiently.

What does a sales associate/manager do?

As the name entails, sales associates or associate managers are responsible for helping the store manager organize and run the retail stores. Their roles and responsibilities include ensuring that the store's goals are met by the sales team, hiring and training sales staff, and monitoring inventory. They are also expected to analyze consumer behavior, look for competitive products in the market, and communicate and evaluate clients' needs. To be qualified for this position, you should have experience as an assistant manager, organizational and leadership skills, and proficiency in MS Office.

Retail sales lead vs sales associate/manager salary

Retail sales leads and sales associate/managers have different pay scales, as shown below.

Retail Sales LeadSales Associate/Manager
Average salary$40,781$41,412
Salary rangeBetween $27,000 And $59,000Between $30,000 And $55,000
Highest paying CityBellevue, NESalem, VA
Highest paying stateRhode IslandMassachusetts
Best paying companyMicrosoftGoogle
Best paying industryProfessionalManufacturing

Differences between retail sales lead and sales associate/manager education

There are a few differences between a retail sales lead and a sales associate/manager in terms of educational background:

Retail Sales LeadSales Associate/Manager
Most common degreeBachelor's Degree, 42%Bachelor's Degree, 44%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at DelhiSUNY College of Technology at Delhi

Retail sales lead vs sales associate/manager demographics

Here are the differences between retail sales leads' and sales associate/managers' demographics:

Retail Sales LeadSales Associate/Manager
Average age4343
Gender ratioMale, 46.4% Female, 53.6%Male, 44.2% Female, 55.8%
Race ratioBlack or African American, 8.5% Unknown, 4.6% Hispanic or Latino, 18.0% Asian, 6.8% White, 61.4% American Indian and Alaska Native, 0.7%Black or African American, 8.5% Unknown, 4.7% Hispanic or Latino, 18.0% Asian, 7.0% White, 61.2% American Indian and Alaska Native, 0.7%
LGBT Percentage9%9%

Differences between retail sales lead and sales associate/manager duties and responsibilities

Retail sales lead example responsibilities.

  • Support payroll, company administration, managing of multiple location including schedules and projects.
  • Manage reports for data analysis including monetary reconciliation, payroll, and client tracking.
  • Partner in managing operations of multiple retail outlets, including hiring, performance management, scheduling, and merchandising management.
  • Train new employees to operate POS systems, activation programs, and communicate with customer service via phone or online methods.
  • Sanitize pet washes, clean store, take stock of pet supply items.
  • Create and execute numerous projects using PowerPoint to help develop a staff phone directory.
  • Show more

Sales associate/manager example responsibilities.

  • Partner in managing operations of multiple retail outlets, including hiring, performance management, scheduling, and merchandising management.
  • Execute marketing and visual merchandising initiatives and organize POS merchandise display.
  • Partner in managing operations of multiple retail outlets, including hiring, performance management, scheduling, and merchandising management.
  • Start as a part time associate and are promoted to full time Keyholder within 90 days.

Retail sales lead vs sales associate/manager skills

Common retail sales lead skills
  • Math, 13%
  • Sales Floor, 11%
  • Retail Sales, 11%
  • Cash Handling, 8%
  • Product Knowledge, 7%
  • Customer Service, 6%
Common sales associate/manager skills
  • Customer Service, 34%
  • Sales Floor, 13%
  • Strong Customer Service, 9%
  • Retail Sales, 4%
  • Payroll, 4%
  • Product Knowledge, 4%