Revenue director vs director, product marketing

The differences between revenue directors and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a revenue director and a director, product marketing. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $97,486 average annual salary of a revenue director.

The top three skills for a revenue director include cycle management, strong analytical and revenue cycle operations. The most important skills for a director, product marketing are product management, digital marketing, and market research.

Revenue director vs director, product marketing overview

	Revenue Director	Director, Product Marketing
Yearly salary	$97,486	$141,699
Hourly rate	$46.87	$68.12
Growth rate	10%	10%
Number of jobs	52,213	173,038
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 65%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a revenue director do?

The job of a revenue director varies with the size of the organization. The job of a revenue director is to ensure sales are running well, hence generating revenue to optimize efficiency and profits. Their duties and responsibilities include planning the organization's budget, mentoring employees, developing strategies to help the organization grow, and communicating revenue issues and strategies to management.

What does a director, product marketing do?

A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.

Revenue director vs director, product marketing salary

Revenue directors and directors, product marketing have different pay scales, as shown below.

	Revenue Director	Director, Product Marketing
Average salary	$97,486	$141,699
Salary range	Between $67,000 And $140,000	Between $97,000 And $205,000
Highest paying City	Tacoma, WA	San Francisco, CA
Highest paying state	Washington	California
Best paying company	Brookfield Properties	Meta
Best paying industry	Technology	Technology

Differences between revenue director and director, product marketing education

There are a few differences between a revenue director and a director, product marketing in terms of educational background:

	Revenue Director	Director, Product Marketing
Most common degree	Bachelor's Degree, 65%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Revenue director vs director, product marketing demographics

Here are the differences between revenue directors' and directors, product marketing' demographics:

	Revenue Director	Director, Product Marketing
Average age	39	39
Gender ratio	Male, 49.7% Female, 50.3%	Male, 74.7% Female, 25.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between revenue director and director, product marketing duties and responsibilities

Revenue director example responsibilities.

Manage employee access to insurer websites containing protect health information to ensure HIPAA compliance.
Direct and manage the online booking aspect through growing ADR and market share year after year.
Manage the reservations process to ensure outstanding customer service and thorough knowledge of selling strategies are adhered to.
Manage accounts receivable accountants performing monthly accounting closes, reconciliations, and revenue and billing subsystem adjustments and maintenance.
Provide oversight of go-lives and system upgrades.
task forces (ICD-10) and quality improvement teams.

Director, product marketing example responsibilities.

Hire and manage product owners and scrum masters.
Lead product launches and associate marketing efforts for SaaS provider of real-time customer service and online sales CRM solutions.
Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications and media placement.
Manage on-shore and offshore software development, UI and program management teams on user-centered product designs with ultimate UX.
Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.

Revenue director vs director, product marketing skills

Common revenue director skills

Cycle Management, 8%
Strong Analytical, 6%
Revenue Cycle Operations, 6%
Oversight, 5%
Process Improvement, 5%
Financial Services, 4%

Common director, product marketing skills

Product Management, 8%
Digital Marketing, 7%
Market Research, 6%
Market Trends, 5%
Cloud, 4%
Product Line, 4%

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Revenue Director
Revenue Director vs Director, Product Marketing

Updated January 8, 2025

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