Revenue director vs marketing director

The differences between revenue directors and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a revenue director and a marketing director. Additionally, a marketing director has an average salary of $114,906, which is higher than the $97,486 average annual salary of a revenue director.

The top three skills for a revenue director include cycle management, strong analytical and revenue cycle operations. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

Revenue director vs marketing director overview

	Revenue Director	Marketing Director
Yearly salary	$97,486	$114,906
Hourly rate	$46.87	$55.24
Growth rate	10%	10%
Number of jobs	52,213	93,503
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 65%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

What does a revenue director do?

The job of a revenue director varies with the size of the organization. The job of a revenue director is to ensure sales are running well, hence generating revenue to optimize efficiency and profits. Their duties and responsibilities include planning the organization's budget, mentoring employees, developing strategies to help the organization grow, and communicating revenue issues and strategies to management.

What does a marketing director do?

Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.

Revenue director vs marketing director salary

Revenue directors and marketing directors have different pay scales, as shown below.

	Revenue Director	Marketing Director
Average salary	$97,486	$114,906
Salary range	Between $67,000 And $140,000	Between $68,000 And $193,000
Highest paying City	Tacoma, WA	San Francisco, CA
Highest paying state	Washington	California
Best paying company	Brookfield Properties	Brookfield Properties
Best paying industry	Technology	Manufacturing

Differences between revenue director and marketing director education

There are a few differences between a revenue director and a marketing director in terms of educational background:

	Revenue Director	Marketing Director
Most common degree	Bachelor's Degree, 65%	Bachelor's Degree, 76%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Revenue director vs marketing director demographics

Here are the differences between revenue directors' and marketing directors' demographics:

	Revenue Director	Marketing Director
Average age	39	39
Gender ratio	Male, 49.7% Female, 50.3%	Male, 46.7% Female, 53.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between revenue director and marketing director duties and responsibilities

Revenue director example responsibilities.

Manage employee access to insurer websites containing protect health information to ensure HIPAA compliance.
Direct and manage the online booking aspect through growing ADR and market share year after year.
Manage the reservations process to ensure outstanding customer service and thorough knowledge of selling strategies are adhered to.
Manage accounts receivable accountants performing monthly accounting closes, reconciliations, and revenue and billing subsystem adjustments and maintenance.
Provide oversight of go-lives and system upgrades.
task forces (ICD-10) and quality improvement teams.

Marketing director example responsibilities.

Manage staging of NCAA athletics events.
Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.

Revenue director vs marketing director skills

Common revenue director skills

Cycle Management, 8%
Strong Analytical, 6%
Revenue Cycle Operations, 6%
Oversight, 5%
Process Improvement, 5%
Financial Services, 4%

Common marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 6%
Market Research, 5%
Sales Strategies, 4%
Integrated Marketing, 4%
CRM, 4%

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Revenue Director
Revenue Director vs Marketing Director

Updated January 8, 2025

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