Revenue director vs senior director of marketing

The differences between revenue directors and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a revenue director and a senior director of marketing. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $97,486 average annual salary of a revenue director.

The top three skills for a revenue director include cycle management, strong analytical and revenue cycle operations. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Revenue director vs senior director of marketing overview

	Revenue Director	Senior Director Of Marketing
Yearly salary	$97,486	$159,916
Hourly rate	$46.87	$76.88
Growth rate	10%	10%
Number of jobs	52,213	106,180
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 65%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a revenue director do?

The job of a revenue director varies with the size of the organization. The job of a revenue director is to ensure sales are running well, hence generating revenue to optimize efficiency and profits. Their duties and responsibilities include planning the organization's budget, mentoring employees, developing strategies to help the organization grow, and communicating revenue issues and strategies to management.

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

Revenue director vs senior director of marketing salary

Revenue directors and senior directors of marketing have different pay scales, as shown below.

	Revenue Director	Senior Director Of Marketing
Average salary	$97,486	$159,916
Salary range	Between $67,000 And $140,000	Between $112,000 And $226,000
Highest paying City	Tacoma, WA	San Francisco, CA
Highest paying state	Washington	California
Best paying company	Brookfield Properties	Washington Prime Group
Best paying industry	Technology	Media

Differences between revenue director and senior director of marketing education

There are a few differences between a revenue director and a senior director of marketing in terms of educational background:

	Revenue Director	Senior Director Of Marketing
Most common degree	Bachelor's Degree, 65%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Revenue director vs senior director of marketing demographics

Here are the differences between revenue directors' and senior directors of marketing' demographics:

	Revenue Director	Senior Director Of Marketing
Average age	39	39
Gender ratio	Male, 49.7% Female, 50.3%	Male, 57.9% Female, 42.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between revenue director and senior director of marketing duties and responsibilities

Revenue director example responsibilities.

Manage employee access to insurer websites containing protect health information to ensure HIPAA compliance.
Direct and manage the online booking aspect through growing ADR and market share year after year.
Manage the reservations process to ensure outstanding customer service and thorough knowledge of selling strategies are adhered to.
Manage accounts receivable accountants performing monthly accounting closes, reconciliations, and revenue and billing subsystem adjustments and maintenance.
Provide oversight of go-lives and system upgrades.
task forces (ICD-10) and quality improvement teams.

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Revenue director vs senior director of marketing skills

Common revenue director skills

Cycle Management, 8%
Strong Analytical, 6%
Revenue Cycle Operations, 6%
Oversight, 5%
Process Improvement, 5%
Financial Services, 4%

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

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Revenue Director
Revenue Director vs Senior Director Of Marketing

Updated January 8, 2025

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