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Sales associate/manager vs assistant manager

The differences between sales associate/managers and assistant managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a sales associate/manager and an assistant manager. Additionally, a sales associate/manager has an average salary of $41,412, which is higher than the $39,127 average annual salary of an assistant manager.

The top three skills for a sales associate/manager include customer service, sales floor and strong customer service. The most important skills for an assistant manager are paperwork, cleanliness, and customer service.

Sales associate/manager vs assistant manager overview

Sales Associate/ManagerAssistant Manager
Yearly salary$41,412$39,127
Hourly rate$19.91$18.81
Growth rate5%6%
Number of jobs318,977566,132
Job satisfaction-4.5
Most common degreeBachelor's Degree, 44%Bachelor's Degree, 42%
Average age4344
Years of experience66

What does a sales associate/manager do?

As the name entails, sales associates or associate managers are responsible for helping the store manager organize and run the retail stores. Their roles and responsibilities include ensuring that the store's goals are met by the sales team, hiring and training sales staff, and monitoring inventory. They are also expected to analyze consumer behavior, look for competitive products in the market, and communicate and evaluate clients' needs. To be qualified for this position, you should have experience as an assistant manager, organizational and leadership skills, and proficiency in MS Office.

What does an assistant manager do?

An assistant manager provides assistance and support to the direct manager in ensuring that the business runs smoothly with guaranteed satisfaction. An associate manager helps organize daily projects and manages employees to make sure that tasks are being done in a timely and accurate manner. Assistant managers are also expected to develop a good relationship with the whole workforce and clients to contribute to a successful and healthy workplace. An assistant manager is also required to present practical strategies for business growth, monitor daily operations, and communicate with clients for any possible suggestions and complaints.

Sales associate/manager vs assistant manager salary

Sales associate/managers and assistant managers have different pay scales, as shown below.

Sales Associate/ManagerAssistant Manager
Average salary$41,412$39,127
Salary rangeBetween $30,000 And $55,000Between $23,000 And $64,000
Highest paying CitySalem, VANew York, NY
Highest paying stateMassachusettsNew Jersey
Best paying companyGoogleSimpson Thacher & Bartlett
Best paying industryManufacturingFinance

Differences between sales associate/manager and assistant manager education

There are a few differences between a sales associate/manager and an assistant manager in terms of educational background:

Sales Associate/ManagerAssistant Manager
Most common degreeBachelor's Degree, 44%Bachelor's Degree, 42%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at DelhiUniversity of Georgia

Sales associate/manager vs assistant manager demographics

Here are the differences between sales associate/managers' and assistant managers' demographics:

Sales Associate/ManagerAssistant Manager
Average age4344
Gender ratioMale, 44.2% Female, 55.8%Male, 42.0% Female, 58.0%
Race ratioBlack or African American, 8.5% Unknown, 4.7% Hispanic or Latino, 18.0% Asian, 7.0% White, 61.2% American Indian and Alaska Native, 0.7%Black or African American, 6.3% Unknown, 4.3% Hispanic or Latino, 15.5% Asian, 6.4% White, 67.0% American Indian and Alaska Native, 0.5%
LGBT Percentage9%10%

Differences between sales associate/manager and assistant manager duties and responsibilities

Sales associate/manager example responsibilities.

  • Partner in managing operations of multiple retail outlets, including hiring, performance management, scheduling, and merchandising management.
  • Execute marketing and visual merchandising initiatives and organize POS merchandise display.
  • Partner in managing operations of multiple retail outlets, including hiring, performance management, scheduling, and merchandising management.
  • Start as a part time associate and are promoted to full time Keyholder within 90 days.

Assistant manager example responsibilities.

  • Manage and approve all advertising and promotional activity (weekly flyers).
  • Manage a team in order to reach daily, monthly, and yearly monetary, KPI, and loyalty goals.
  • Assist with customer service, organize employee payroll and scheduling, and manage day-to-day company responsibilities.
  • Maintain customer base by providing excellent customer service, maintaining facilities cleanliness, preparing daily reports and managing other cashiers.
  • Provide exceptional customer service by serving food and bartending during the restaurant s busiest hours of operation
  • Assist customers and operate POS register, unload stock delivery truck, stock merchandise and build displays, make bank deposits.
  • Show more

Sales associate/manager vs assistant manager skills

Common sales associate/manager skills
  • Customer Service, 34%
  • Sales Floor, 13%
  • Strong Customer Service, 9%
  • Retail Sales, 4%
  • Payroll, 4%
  • Product Knowledge, 4%
Common assistant manager skills
  • Paperwork, 10%
  • Cleanliness, 9%
  • Customer Service, 7%
  • Math, 7%
  • Basic Math, 6%
  • Payroll, 4%