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Sales associate/manager vs assistant store manager

The differences between sales associate/managers and assistant store managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a sales associate/manager and an assistant store manager. Additionally, a sales associate/manager has an average salary of $41,412, which is higher than the $40,759 average annual salary of an assistant store manager.

The top three skills for a sales associate/manager include customer service, sales floor and strong customer service. The most important skills for an assistant store manager are store management, payroll, and loss prevention.

Sales associate/manager vs assistant store manager overview

Sales Associate/ManagerAssistant Store Manager
Yearly salary$41,412$40,759
Hourly rate$19.91$19.60
Growth rate5%6%
Number of jobs318,977428,619
Job satisfaction-4
Most common degreeBachelor's Degree, 44%Bachelor's Degree, 45%
Average age4344
Years of experience66

What does a sales associate/manager do?

As the name entails, sales associates or associate managers are responsible for helping the store manager organize and run the retail stores. Their roles and responsibilities include ensuring that the store's goals are met by the sales team, hiring and training sales staff, and monitoring inventory. They are also expected to analyze consumer behavior, look for competitive products in the market, and communicate and evaluate clients' needs. To be qualified for this position, you should have experience as an assistant manager, organizational and leadership skills, and proficiency in MS Office.

What does an assistant store manager do?

Assistant store managers are considered second-in-command to store managers. They help oversee operations and take over when the manager is unavailable. Assistant store managers may be assigned to focus on certain aspects of store operations such as marketing, finance, human resources, or quality control. They should be familiar with running the store and with all the other tasks needed to be done. Assistant store managers should have decision-making skills, interpersonal skills, and business acumen. They should also be able to do the work usually done on the operations floor in case of a lack of manpower.

Sales associate/manager vs assistant store manager salary

Sales associate/managers and assistant store managers have different pay scales, as shown below.

Sales Associate/ManagerAssistant Store Manager
Average salary$41,412$40,759
Salary rangeBetween $30,000 And $55,000Between $32,000 And $51,000
Highest paying CitySalem, VANew York, NY
Highest paying stateMassachusettsConnecticut
Best paying companyGoogleUS Foods
Best paying industryManufacturingManufacturing

Differences between sales associate/manager and assistant store manager education

There are a few differences between a sales associate/manager and an assistant store manager in terms of educational background:

Sales Associate/ManagerAssistant Store Manager
Most common degreeBachelor's Degree, 44%Bachelor's Degree, 45%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at DelhiUniversity of Pennsylvania

Sales associate/manager vs assistant store manager demographics

Here are the differences between sales associate/managers' and assistant store managers' demographics:

Sales Associate/ManagerAssistant Store Manager
Average age4344
Gender ratioMale, 44.2% Female, 55.8%Male, 49.2% Female, 50.8%
Race ratioBlack or African American, 8.5% Unknown, 4.7% Hispanic or Latino, 18.0% Asian, 7.0% White, 61.2% American Indian and Alaska Native, 0.7%Black or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.1% Asian, 6.4% White, 67.5% American Indian and Alaska Native, 0.5%
LGBT Percentage9%10%

Differences between sales associate/manager and assistant store manager duties and responsibilities

Sales associate/manager example responsibilities.

  • Partner in managing operations of multiple retail outlets, including hiring, performance management, scheduling, and merchandising management.
  • Execute marketing and visual merchandising initiatives and organize POS merchandise display.
  • Partner in managing operations of multiple retail outlets, including hiring, performance management, scheduling, and merchandising management.
  • Start as a part time associate and are promoted to full time Keyholder within 90 days.

Assistant store manager example responsibilities.

  • Develop and implement operational strategies utilizing less payroll expenses and allot hour usage to accomplish logistical and operational excellence.
  • Execute all associate training in customer service, all operational and POS training, inventory, safety and sales floor operations.
  • Maintain store appearance and cleanliness by utilizing delegation with focus on time management.
  • Process and track payroll on a weekly basis using Kronos software.
  • Maintain appropriate staffing metrics with available store payroll via Kronos system.
  • Wash walls and equipment; use ladders when require in work assignments.
  • Show more

Sales associate/manager vs assistant store manager skills

Common sales associate/manager skills
  • Customer Service, 34%
  • Sales Floor, 13%
  • Strong Customer Service, 9%
  • Retail Sales, 4%
  • Payroll, 4%
  • Product Knowledge, 4%
Common assistant store manager skills
  • Store Management, 8%
  • Payroll, 8%
  • Loss Prevention, 6%
  • Sales Floor, 5%
  • Customer Inquiries, 4%
  • Taking Care, 4%