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The differences between sales coordinators and advertising coordinators can be seen in a few details. Each job has different responsibilities and duties. Additionally, an advertising coordinator has an average salary of $47,872, which is higher than the $39,355 average annual salary of a sales coordinator.
The top three skills for a sales coordinator include customer service, powerpoint and CRM. The most important skills for an advertising coordinator are facebook, google adwords, and instagram.
| Sales Coordinator | Advertising Coordinator | |
| Yearly salary | $39,355 | $47,872 |
| Hourly rate | $18.92 | $23.02 |
| Growth rate | -8% | -8% |
| Number of jobs | 176,732 | 26,449 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 79% |
| Average age | 44 | 44 |
| Years of experience | - | 4 |
A sales coordinator is primarily responsible for managing a sales team, ensuring that all workforce members are functioning efficiently and are achieving the sales targets. For this, a sales coordinator must arrange strategic schedules, provide necessary support materials to each member, and devise plans that would help the team gain more sales. Aside from monitoring the progress and taking charge of the team's direction, a sales coordinator must also reach out to clients and assist in every way, even handling complaints when necessary.
An advertising coordinator is responsible for assisting the marketing and public relations department in developing promotional materials and marketing content to improve the client's brand image to the target audience. Advertising coordinators handle the publishing of resources through various media platforms, creating competitive and creative assets according to market demands and client specifications. They also recommend techniques to improve advertising processes to attract potential clients and identify opportunities that would generate more revenue and increase the company's profits.
Sales coordinators and advertising coordinators have different pay scales, as shown below.
| Sales Coordinator | Advertising Coordinator | |
| Average salary | $39,355 | $47,872 |
| Salary range | Between $30,000 And $50,000 | Between $36,000 And $62,000 |
| Highest paying City | Santa Barbara, CA | New York, NY |
| Highest paying state | New Jersey | New York |
| Best paying company | Continental Resources | AACSB |
| Best paying industry | Technology | Real Estate |
There are a few differences between a sales coordinator and an advertising coordinator in terms of educational background:
| Sales Coordinator | Advertising Coordinator | |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | Stanford University | University of Pennsylvania |
Here are the differences between sales coordinators' and advertising coordinators' demographics:
| Sales Coordinator | Advertising Coordinator | |
| Average age | 44 | 44 |
| Gender ratio | Male, 29.7% Female, 70.3% | Male, 25.2% Female, 74.8% |
| Race ratio | Black or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.2% Asian, 5.6% White, 67.1% American Indian and Alaska Native, 0.4% | Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 5% | 10% |