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Sales coordinator vs advertising coordinator

The differences between sales coordinators and advertising coordinators can be seen in a few details. Each job has different responsibilities and duties. Additionally, an advertising coordinator has an average salary of $47,872, which is higher than the $39,355 average annual salary of a sales coordinator.

The top three skills for a sales coordinator include customer service, powerpoint and CRM. The most important skills for an advertising coordinator are facebook, google adwords, and instagram.

Sales coordinator vs advertising coordinator overview

Sales CoordinatorAdvertising Coordinator
Yearly salary$39,355$47,872
Hourly rate$18.92$23.02
Growth rate-8%-8%
Number of jobs176,73226,449
Job satisfaction--
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 79%
Average age4444
Years of experience-4

What does a sales coordinator do?

A sales coordinator is primarily responsible for managing a sales team, ensuring that all workforce members are functioning efficiently and are achieving the sales targets. For this, a sales coordinator must arrange strategic schedules, provide necessary support materials to each member, and devise plans that would help the team gain more sales. Aside from monitoring the progress and taking charge of the team's direction, a sales coordinator must also reach out to clients and assist in every way, even handling complaints when necessary.

What does an advertising coordinator do?

An advertising coordinator is responsible for assisting the marketing and public relations department in developing promotional materials and marketing content to improve the client's brand image to the target audience. Advertising coordinators handle the publishing of resources through various media platforms, creating competitive and creative assets according to market demands and client specifications. They also recommend techniques to improve advertising processes to attract potential clients and identify opportunities that would generate more revenue and increase the company's profits.

Sales coordinator vs advertising coordinator salary

Sales coordinators and advertising coordinators have different pay scales, as shown below.

Sales CoordinatorAdvertising Coordinator
Average salary$39,355$47,872
Salary rangeBetween $30,000 And $50,000Between $36,000 And $62,000
Highest paying CitySanta Barbara, CANew York, NY
Highest paying stateNew JerseyNew York
Best paying companyContinental ResourcesAACSB
Best paying industryTechnologyReal Estate

Differences between sales coordinator and advertising coordinator education

There are a few differences between a sales coordinator and an advertising coordinator in terms of educational background:

Sales CoordinatorAdvertising Coordinator
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 79%
Most common majorBusinessCommunication
Most common collegeStanford UniversityUniversity of Pennsylvania

Sales coordinator vs advertising coordinator demographics

Here are the differences between sales coordinators' and advertising coordinators' demographics:

Sales CoordinatorAdvertising Coordinator
Average age4444
Gender ratioMale, 29.7% Female, 70.3%Male, 25.2% Female, 74.8%
Race ratioBlack or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.2% Asian, 5.6% White, 67.1% American Indian and Alaska Native, 0.4%Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.9% American Indian and Alaska Native, 0.4%
LGBT Percentage5%10%

Differences between sales coordinator and advertising coordinator duties and responsibilities

Sales coordinator example responsibilities.

  • Manage companies Facebook page and create new posts on a weekly basis.
  • Manage configuration changes in a sandbox environment and move data between environments using change sets.
  • Optimize operational and financial performance and efficiency by strategically overseeing and managing reports and tracking payroll for the sales staff.
  • Perform quality customer service by assisting customers with local reservations, complete rental agreements and vehicle returns.
  • Follow up with NSM concerning contract fulfillment.
  • Secure, troubleshoot, and traffic ad material.
  • Show more

Advertising coordinator example responsibilities.

  • Manage promotional material on Facebook.
  • Report and monitor incoming leads; formulate return-on-investment (ROI) analysis.
  • Record and edit YouTube videos, create copy for newspaper ads and college flyers.
  • Develop marketing strategy for Facebook ads and Google AdWords campaigns to draw subscribers and downloads for email, SMS and apps.
  • Compile and present SEO performance reports, and adjust PPC campaigns as needed.
  • Implement a mass HTML email system to provide efficient analytic data for marketing and advertising purposes.
  • Show more

Sales coordinator vs advertising coordinator skills

Common sales coordinator skills
  • Customer Service, 27%
  • PowerPoint, 5%
  • CRM, 5%
  • Booking, 5%
  • Reservations, 4%
  • Phone Calls, 4%
Common advertising coordinator skills
  • Facebook, 10%
  • Google Adwords, 6%
  • Instagram, 5%
  • Graphic Design, 4%
  • Insertion Orders, 4%
  • Sales Reps, 4%