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Sales coordinator vs marketing and sales coordinator

The differences between sales coordinators and marketing and sales coordinators can be seen in a few details. Each job has different responsibilities and duties. Additionally, a marketing and sales coordinator has an average salary of $45,306, which is higher than the $39,355 average annual salary of a sales coordinator.

The top three skills for a sales coordinator include customer service, powerpoint and CRM. The most important skills for a marketing and sales coordinator are trade shows, customer service, and marketing campaigns.

Sales coordinator vs marketing and sales coordinator overview

Sales CoordinatorMarketing And Sales Coordinator
Yearly salary$39,355$45,306
Hourly rate$18.92$21.78
Growth rate-8%19%
Number of jobs176,73289,923
Job satisfaction--
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 78%
Average age4437
Years of experience-6

What does a sales coordinator do?

A sales coordinator is primarily responsible for managing a sales team, ensuring that all workforce members are functioning efficiently and are achieving the sales targets. For this, a sales coordinator must arrange strategic schedules, provide necessary support materials to each member, and devise plans that would help the team gain more sales. Aside from monitoring the progress and taking charge of the team's direction, a sales coordinator must also reach out to clients and assist in every way, even handling complaints when necessary.

What does a marketing and sales coordinator do?

A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.

Sales coordinator vs marketing and sales coordinator salary

Sales coordinators and marketing and sales coordinators have different pay scales, as shown below.

Sales CoordinatorMarketing And Sales Coordinator
Average salary$39,355$45,306
Salary rangeBetween $30,000 And $50,000Between $33,000 And $61,000
Highest paying CitySanta Barbara, CAAlameda, CA
Highest paying stateNew JerseyDelaware
Best paying companyContinental ResourcesAIG
Best paying industryTechnologyProfessional

Differences between sales coordinator and marketing and sales coordinator education

There are a few differences between a sales coordinator and a marketing and sales coordinator in terms of educational background:

Sales CoordinatorMarketing And Sales Coordinator
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeStanford UniversityUniversity of Georgia

Sales coordinator vs marketing and sales coordinator demographics

Here are the differences between sales coordinators' and marketing and sales coordinators' demographics:

Sales CoordinatorMarketing And Sales Coordinator
Average age4437
Gender ratioMale, 29.7% Female, 70.3%Male, 27.0% Female, 73.0%
Race ratioBlack or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.2% Asian, 5.6% White, 67.1% American Indian and Alaska Native, 0.4%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.1% White, 67.1% American Indian and Alaska Native, 0.1%
LGBT Percentage5%10%

Differences between sales coordinator and marketing and sales coordinator duties and responsibilities

Sales coordinator example responsibilities.

  • Manage companies Facebook page and create new posts on a weekly basis.
  • Manage configuration changes in a sandbox environment and move data between environments using change sets.
  • Optimize operational and financial performance and efficiency by strategically overseeing and managing reports and tracking payroll for the sales staff.
  • Perform quality customer service by assisting customers with local reservations, complete rental agreements and vehicle returns.
  • Follow up with NSM concerning contract fulfillment.
  • Secure, troubleshoot, and traffic ad material.
  • Show more

Marketing and sales coordinator example responsibilities.

  • Manage menus, photos, and promotions on the official website, as well as posts to OpenTable and Facebook.
  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Create an Instagram and increase followers from 0 to 300 and gain one new customer.
  • Review company websites for content and pricing accuracy, as well as ensuring SEO efforts and best practices are followed.
  • Update corporate website and LinkedIn page with news, new products and keywords and monitor and reply to web feedback.
  • Interact with all department heads for the coordination and implementation of interdepartmental projects, including gathering data for RFP's.
  • Show more

Sales coordinator vs marketing and sales coordinator skills

Common sales coordinator skills
  • Customer Service, 27%
  • PowerPoint, 5%
  • CRM, 5%
  • Booking, 5%
  • Reservations, 4%
  • Phone Calls, 4%
Common marketing and sales coordinator skills
  • Trade Shows, 8%
  • Customer Service, 7%
  • Marketing Campaigns, 7%
  • PowerPoint, 6%
  • CRM, 6%
  • Salesforce, 4%