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Sales lead/sales associate vs sales associate/manager

The differences between sales lead/sales associates and sales associate/managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a sales lead/sales associate and a sales associate/manager. Additionally, a sales associate/manager has an average salary of $41,412, which is higher than the $31,954 average annual salary of a sales lead/sales associate.

The top three skills for a sales lead/sales associate include POS, cash control and customer service. The most important skills for a sales associate/manager are customer service, sales floor, and strong customer service.

Sales lead/sales associate vs sales associate/manager overview

Sales Lead/Sales AssociateSales Associate/Manager
Yearly salary$31,954$41,412
Hourly rate$15.36$19.91
Growth rate-5%
Number of jobs882,220318,977
Job satisfaction--
Most common degreeBachelor's Degree, 36%Bachelor's Degree, 44%
Average age4343
Years of experience66

What does a sales lead/sales associate do?

Sales lead and sales associates are two different sales positions in the retail industry. A sales lead is in charge of supervising the sales department. Sales leads perform administrative duties like recruiting and training staff, monitoring inventories, and maintaining sales performance. On the other hand, sales associates guide potential customers to acquire the products or services that fit their needs. The associates notify clients of sales promotions then present to them the product or service. Employees for these positions are looking for candidates with relevant experience in sales and related degrees like marketing and sales.

What does a sales associate/manager do?

As the name entails, sales associates or associate managers are responsible for helping the store manager organize and run the retail stores. Their roles and responsibilities include ensuring that the store's goals are met by the sales team, hiring and training sales staff, and monitoring inventory. They are also expected to analyze consumer behavior, look for competitive products in the market, and communicate and evaluate clients' needs. To be qualified for this position, you should have experience as an assistant manager, organizational and leadership skills, and proficiency in MS Office.

Sales lead/sales associate vs sales associate/manager salary

Sales lead/sales associates and sales associate/managers have different pay scales, as shown below.

Sales Lead/Sales AssociateSales Associate/Manager
Average salary$31,954$41,412
Salary rangeBetween $17,000 And $57,000Between $30,000 And $55,000
Highest paying CityNew York, NYSalem, VA
Highest paying stateNew YorkMassachusetts
Best paying companyGoogleGoogle
Best paying industryRetailManufacturing

Differences between sales lead/sales associate and sales associate/manager education

There are a few differences between a sales lead/sales associate and a sales associate/manager in terms of educational background:

Sales Lead/Sales AssociateSales Associate/Manager
Most common degreeBachelor's Degree, 36%Bachelor's Degree, 44%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at DelhiSUNY College of Technology at Delhi

Sales lead/sales associate vs sales associate/manager demographics

Here are the differences between sales lead/sales associates' and sales associate/managers' demographics:

Sales Lead/Sales AssociateSales Associate/Manager
Average age4343
Gender ratioMale, 35.3% Female, 64.7%Male, 44.2% Female, 55.8%
Race ratioBlack or African American, 8.4% Unknown, 4.6% Hispanic or Latino, 17.9% Asian, 6.9% White, 61.5% American Indian and Alaska Native, 0.7%Black or African American, 8.5% Unknown, 4.7% Hispanic or Latino, 18.0% Asian, 7.0% White, 61.2% American Indian and Alaska Native, 0.7%
LGBT Percentage9%9%

Differences between sales lead/sales associate and sales associate/manager duties and responsibilities

Sales lead/sales associate example responsibilities.

  • Partner in managing operations of multiple retail outlets, including hiring, performance management, scheduling, and merchandising management.
  • Complete customer transactions using POS register system and fraud security protocol.
  • Monitor inventory accountability by physically checking inventory, running inventory reports, receiving shipments, and completing transfers in the POS.
  • Demonstrate strong leadership, communication and supervisory skills by providing coaching and feedback to maximize individual and store performance.

Sales associate/manager example responsibilities.

  • Partner in managing operations of multiple retail outlets, including hiring, performance management, scheduling, and merchandising management.
  • Execute marketing and visual merchandising initiatives and organize POS merchandise display.
  • Partner in managing operations of multiple retail outlets, including hiring, performance management, scheduling, and merchandising management.
  • Start as a part time associate and are promoted to full time Keyholder within 90 days.

Sales lead/sales associate vs sales associate/manager skills

Common sales lead/sales associate skills
  • POS, 16%
  • Cash Control, 13%
  • Customer Service, 9%
  • Bank Deposits, 8%
  • Inventory Control, 8%
  • Sales Transactions, 7%
Common sales associate/manager skills
  • Customer Service, 34%
  • Sales Floor, 13%
  • Strong Customer Service, 9%
  • Retail Sales, 4%
  • Payroll, 4%
  • Product Knowledge, 4%