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Sales lead/sales associate vs store sales associate

The differences between sales lead/sales associates and store sales associates can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a sales lead/sales associate and a store sales associate. Additionally, a sales lead/sales associate has an average salary of $31,954, which is higher than the $30,284 average annual salary of a store sales associate.

The top three skills for a sales lead/sales associate include POS, cash control and customer service. The most important skills for a store sales associate are sales floor, POS, and product knowledge.

Sales lead/sales associate vs store sales associate overview

Sales Lead/Sales AssociateStore Sales Associate
Yearly salary$31,954$30,284
Hourly rate$15.36$14.56
Growth rate--
Number of jobs882,220524,877
Job satisfaction--
Most common degreeBachelor's Degree, 36%Bachelor's Degree, 47%
Average age4343
Years of experience66

What does a sales lead/sales associate do?

Sales lead and sales associates are two different sales positions in the retail industry. A sales lead is in charge of supervising the sales department. Sales leads perform administrative duties like recruiting and training staff, monitoring inventories, and maintaining sales performance. On the other hand, sales associates guide potential customers to acquire the products or services that fit their needs. The associates notify clients of sales promotions then present to them the product or service. Employees for these positions are looking for candidates with relevant experience in sales and related degrees like marketing and sales.

What does a store sales associate do?

A store sales associate is responsible for assisting store customers, directing them to the correct area of their needs, and responding to their inquiries and concerns regarding a product. Store sales associates also support the store's promotional campaigns, selling goods and services to the customers by demonstrating the product and its benefits. They keep the store premises clean and tidy to avoid any potential hazards during operations. A store sales associate must have excellent communication skills, especially on resolving customer complaints, processing replacements, and issuing refunds.

Sales lead/sales associate vs store sales associate salary

Sales lead/sales associates and store sales associates have different pay scales, as shown below.

Sales Lead/Sales AssociateStore Sales Associate
Average salary$31,954$30,284
Salary rangeBetween $17,000 And $57,000Between $23,000 And $39,000
Highest paying CityNew York, NYElizabeth, NJ
Highest paying stateNew YorkNew Jersey
Best paying companyGoogleRooms To Go
Best paying industryRetailHospitality

Differences between sales lead/sales associate and store sales associate education

There are a few differences between a sales lead/sales associate and a store sales associate in terms of educational background:

Sales Lead/Sales AssociateStore Sales Associate
Most common degreeBachelor's Degree, 36%Bachelor's Degree, 47%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at DelhiSUNY College of Technology at Delhi

Sales lead/sales associate vs store sales associate demographics

Here are the differences between sales lead/sales associates' and store sales associates' demographics:

Sales Lead/Sales AssociateStore Sales Associate
Average age4343
Gender ratioMale, 35.3% Female, 64.7%Male, 40.7% Female, 59.3%
Race ratioBlack or African American, 8.4% Unknown, 4.6% Hispanic or Latino, 17.9% Asian, 6.9% White, 61.5% American Indian and Alaska Native, 0.7%Black or African American, 8.4% Unknown, 4.6% Hispanic or Latino, 17.6% Asian, 6.9% White, 61.8% American Indian and Alaska Native, 0.7%
LGBT Percentage9%9%

Differences between sales lead/sales associate and store sales associate duties and responsibilities

Sales lead/sales associate example responsibilities.

  • Partner in managing operations of multiple retail outlets, including hiring, performance management, scheduling, and merchandising management.
  • Complete customer transactions using POS register system and fraud security protocol.
  • Monitor inventory accountability by physically checking inventory, running inventory reports, receiving shipments, and completing transfers in the POS.
  • Demonstrate strong leadership, communication and supervisory skills by providing coaching and feedback to maximize individual and store performance.

Store sales associate example responsibilities.

  • Manage to sales KPI's (including sales and expense budget numbers), assuring efficient and effective use of resources.
  • Earn management trust by serving as keyholder, responsibly opening and closing the store.
  • Audit all jewelry counts daily, banking deposit log, cashier logs, sales logs.
  • Utilize the company's POS system to cash customers out or administer returns to the store.
  • Work as a sales associate and keyholder throughout the summer and a bit of the school year.
  • Help customers choose jewelry, pierce ears, open and close out register, set up displays.
  • Show more

Sales lead/sales associate vs store sales associate skills

Common sales lead/sales associate skills
  • POS, 16%
  • Cash Control, 13%
  • Customer Service, 9%
  • Bank Deposits, 8%
  • Inventory Control, 8%
  • Sales Transactions, 7%
Common store sales associate skills
  • Sales Floor, 20%
  • POS, 10%
  • Product Knowledge, 10%
  • Store Sales, 8%
  • Customer Service, 6%
  • Stock Room, 5%