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Sales program manager vs business development sales manager

The differences between sales program managers and business development sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a sales program manager and a business development sales manager. Additionally, a business development sales manager has an average salary of $111,309, which is higher than the $103,116 average annual salary of a sales program manager.

The top three skills for a sales program manager include program management, project management and CRM. The most important skills for a business development sales manager are business development, customer service, and CRM.

Sales program manager vs business development sales manager overview

Sales Program ManagerBusiness Development Sales Manager
Yearly salary$103,116$111,309
Hourly rate$49.58$53.51
Growth rate5%5%
Number of jobs192,942181,115
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 75%
Average age4646
Years of experience88

What does a sales program manager do?

Sales program managers typically focus on a specific area with the aim of growing a company's existing account. They are responsible for working closely with a team of sales representatives to generate new business and identify prospects. Other duties include communicating with customers to offer a customized solution that meets their requirements, processing orders to ensure prompt delivery and accuracy, and developing top talent through coaching, mentoring, and skill development. Sales program managers are also expected to monitor, evaluate, and prepare reports of sales team performance.

What does a business development sales manager do?

A business development sales manager is in charge of securing sales by reaching out to clients through calls, correspondence, or appointments. Their responsibilities often revolve around performing research and analysis to identify new leads and sales opportunities, offering different products and services, and creating proposals and price quotes for potential clients. A business development sales manager may also tailor payment plans, process billing, participate in various marketing initiatives, and produce progress reports. Furthermore, it is essential to ensure customer satisfaction and build positive relationships to strengthen the company's client base.

Sales program manager vs business development sales manager salary

Sales program managers and business development sales managers have different pay scales, as shown below.

Sales Program ManagerBusiness Development Sales Manager
Average salary$103,116$111,309
Salary rangeBetween $68,000 And $155,000Between $68,000 And $179,000
Highest paying CityEverett, WASan Francisco, CA
Highest paying stateWashingtonPennsylvania
Best paying companyMetaAvient
Best paying industryManufacturingProfessional

Differences between sales program manager and business development sales manager education

There are a few differences between a sales program manager and a business development sales manager in terms of educational background:

Sales Program ManagerBusiness Development Sales Manager
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Sales program manager vs business development sales manager demographics

Here are the differences between sales program managers' and business development sales managers' demographics:

Sales Program ManagerBusiness Development Sales Manager
Average age4646
Gender ratioMale, 61.3% Female, 38.7%Male, 74.3% Female, 25.7%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between sales program manager and business development sales manager duties and responsibilities

Sales program manager example responsibilities.

  • Manage year-long project with outside consultant to identify a new ERP system.
  • Manage CRM systems supporting the opportunity tracking, forecasting and decision support processes utilize by the global sales and marketing teams.
  • Champion investment in third-party events with guarantee multiple one-to-one meetings that deliver ROI, to increase pipeline of highly qualify leads.
  • Manage program budgets, research, technical/system requirements, logistics, life-cycle, training and technology transfer/reliability solutions, recommending acquisitions.
  • Create brochures, PowerPoint presentations, and animate sales material.
  • Update SCORM specifications of existing eLearning courses for publication to new LMS.
  • Show more

Business development sales manager example responsibilities.

  • Sell and educate software/SaaS companies and F1000 companies on managing, protecting their software and SaaS application platforms.
  • Lead centralized, electronic referral center coordinating post-acute service needs of patients discharging from multiple acute facilities in Arizona region.
  • Conduct market analysis and execute expenditures in order to maximize ROI.
  • Analyze and evaluate current and propose federal technology services and long distance programs/embed systems and CRM strategies.
  • Introduce CRM opportunity management sales pipeline tracking to identify, qualify, and record ongoing revenue opportunities.
  • Deliver focused sales messaging and salient product demos for specific technology environments to prove maximum ROI to prospective customers.
  • Show more

Sales program manager vs business development sales manager skills

Common sales program manager skills
  • Program Management, 10%
  • Project Management, 9%
  • CRM, 8%
  • Sales Process, 5%
  • HR, 5%
  • Logistics, 4%
Common business development sales manager skills
  • Business Development, 16%
  • Customer Service, 8%
  • CRM, 6%
  • Healthcare, 5%
  • Business Relationships, 4%
  • Salesforce, 4%

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