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The differences between sales program managers and national sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a sales program manager and a national sales manager. Additionally, a sales program manager has an average salary of $103,116, which is higher than the $102,742 average annual salary of a national sales manager.
The top three skills for a sales program manager include program management, project management and CRM. The most important skills for a national sales manager are customer service, product development, and trade shows.
| Sales Program Manager | National Sales Manager | |
| Yearly salary | $103,116 | $102,742 |
| Hourly rate | $49.58 | $49.40 |
| Growth rate | 5% | 5% |
| Number of jobs | 192,942 | 94,554 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 79% |
| Average age | 46 | 46 |
| Years of experience | 8 | 8 |
Sales program managers typically focus on a specific area with the aim of growing a company's existing account. They are responsible for working closely with a team of sales representatives to generate new business and identify prospects. Other duties include communicating with customers to offer a customized solution that meets their requirements, processing orders to ensure prompt delivery and accuracy, and developing top talent through coaching, mentoring, and skill development. Sales program managers are also expected to monitor, evaluate, and prepare reports of sales team performance.
A national sales manager is responsible for leading a large group of sales teams, monitoring sales performance, and implementing strategic sales procedures to drive revenues and achieve the organization's profitability goals. National sales managers identify business opportunities by analyzing current market trends and closing business partnerships to boost the company's brand popularity and attract more customers. They also monitor marketing strategies and negotiate continuous agreements with existing customers to keep them purchasing the company's services. A national sales manager creates sales forecasts, ensuring that the services provided by the organization align with the standard budget goals.
Sales program managers and national sales managers have different pay scales, as shown below.
| Sales Program Manager | National Sales Manager | |
| Average salary | $103,116 | $102,742 |
| Salary range | Between $68,000 And $155,000 | Between $67,000 And $155,000 |
| Highest paying City | Everett, WA | Hartford, CT |
| Highest paying state | Washington | Washington |
| Best paying company | Meta | NetApp |
| Best paying industry | Manufacturing | Manufacturing |
There are a few differences between a sales program manager and a national sales manager in terms of educational background:
| Sales Program Manager | National Sales Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 79% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Southern California |
Here are the differences between sales program managers' and national sales managers' demographics:
| Sales Program Manager | National Sales Manager | |
| Average age | 46 | 46 |
| Gender ratio | Male, 61.3% Female, 38.7% | Male, 80.4% Female, 19.6% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 7% |