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Sales program manager vs national sales manager

The differences between sales program managers and national sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a sales program manager and a national sales manager. Additionally, a sales program manager has an average salary of $103,116, which is higher than the $102,742 average annual salary of a national sales manager.

The top three skills for a sales program manager include program management, project management and CRM. The most important skills for a national sales manager are customer service, product development, and trade shows.

Sales program manager vs national sales manager overview

Sales Program ManagerNational Sales Manager
Yearly salary$103,116$102,742
Hourly rate$49.58$49.40
Growth rate5%5%
Number of jobs192,94294,554
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 79%
Average age4646
Years of experience88

What does a sales program manager do?

Sales program managers typically focus on a specific area with the aim of growing a company's existing account. They are responsible for working closely with a team of sales representatives to generate new business and identify prospects. Other duties include communicating with customers to offer a customized solution that meets their requirements, processing orders to ensure prompt delivery and accuracy, and developing top talent through coaching, mentoring, and skill development. Sales program managers are also expected to monitor, evaluate, and prepare reports of sales team performance.

What does a national sales manager do?

A national sales manager is responsible for leading a large group of sales teams, monitoring sales performance, and implementing strategic sales procedures to drive revenues and achieve the organization's profitability goals. National sales managers identify business opportunities by analyzing current market trends and closing business partnerships to boost the company's brand popularity and attract more customers. They also monitor marketing strategies and negotiate continuous agreements with existing customers to keep them purchasing the company's services. A national sales manager creates sales forecasts, ensuring that the services provided by the organization align with the standard budget goals.

Sales program manager vs national sales manager salary

Sales program managers and national sales managers have different pay scales, as shown below.

Sales Program ManagerNational Sales Manager
Average salary$103,116$102,742
Salary rangeBetween $68,000 And $155,000Between $67,000 And $155,000
Highest paying CityEverett, WAHartford, CT
Highest paying stateWashingtonWashington
Best paying companyMetaNetApp
Best paying industryManufacturingManufacturing

Differences between sales program manager and national sales manager education

There are a few differences between a sales program manager and a national sales manager in terms of educational background:

Sales Program ManagerNational Sales Manager
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 79%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Sales program manager vs national sales manager demographics

Here are the differences between sales program managers' and national sales managers' demographics:

Sales Program ManagerNational Sales Manager
Average age4646
Gender ratioMale, 61.3% Female, 38.7%Male, 80.4% Female, 19.6%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between sales program manager and national sales manager duties and responsibilities

Sales program manager example responsibilities.

  • Manage year-long project with outside consultant to identify a new ERP system.
  • Manage CRM systems supporting the opportunity tracking, forecasting and decision support processes utilize by the global sales and marketing teams.
  • Champion investment in third-party events with guarantee multiple one-to-one meetings that deliver ROI, to increase pipeline of highly qualify leads.
  • Manage program budgets, research, technical/system requirements, logistics, life-cycle, training and technology transfer/reliability solutions, recommending acquisitions.
  • Create brochures, PowerPoint presentations, and animate sales material.
  • Update SCORM specifications of existing eLearning courses for publication to new LMS.
  • Show more

National sales manager example responsibilities.

  • Manage nationwide SAAS sales team, train, hire, develop territories, create budgets, marketing and sales development.
  • Manage relationships with clients via CRM, conducted/coordinate city wide site visits, craft creative presentations, proposals and bid packets.
  • Lead team on product redesign to web-base SaaS infrastructure and generate feature content base on customer need and marketability.
  • Introduce a foreign manufacture into a dominant domestic automotive and aerospace markets while achieving business goals and domestic tool production plans.
  • Experience with on-line, call center, recruitment with the use of Salesforce software.
  • Implement CRM tool tailor specifically for the collegiate market, creating equity and accountability in the inside and outside sales force.
  • Show more

Sales program manager vs national sales manager skills

Common sales program manager skills
  • Program Management, 10%
  • Project Management, 9%
  • CRM, 8%
  • Sales Process, 5%
  • HR, 5%
  • Logistics, 4%
Common national sales manager skills
  • Customer Service, 10%
  • Product Development, 10%
  • Trade Shows, 7%
  • Sales Growth, 6%
  • Sales Strategies, 5%
  • Business Development, 4%

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