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Sales program manager vs sales account manager

The differences between sales program managers and sales account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a sales program manager and a sales account manager. Additionally, a sales program manager has an average salary of $103,116, which is higher than the $58,630 average annual salary of a sales account manager.

The top three skills for a sales program manager include program management, project management and CRM. The most important skills for a sales account manager are customer service, CRM, and customer satisfaction.

Sales program manager vs sales account manager overview

Sales Program ManagerSales Account Manager
Yearly salary$103,116$58,630
Hourly rate$49.58$28.19
Growth rate5%5%
Number of jobs192,942163,697
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 70%
Average age4646
Years of experience88

What does a sales program manager do?

Sales program managers typically focus on a specific area with the aim of growing a company's existing account. They are responsible for working closely with a team of sales representatives to generate new business and identify prospects. Other duties include communicating with customers to offer a customized solution that meets their requirements, processing orders to ensure prompt delivery and accuracy, and developing top talent through coaching, mentoring, and skill development. Sales program managers are also expected to monitor, evaluate, and prepare reports of sales team performance.

What does a sales account manager do?

The account sales manager is in charge of the retention of their customer relationship. They have to supervise the portfolio of existing clients, develop new business with them, and seek new sales opportunities. Account sales managers act as liaisons between the company and customer as well as build strong, long-lasting relationships by providing an improved customer experience. It is their responsibility to negotiate contracts and close deals to maximize sales profits. Also, they forecast track sales results and prepare reports on account status.

Sales program manager vs sales account manager salary

Sales program managers and sales account managers have different pay scales, as shown below.

Sales Program ManagerSales Account Manager
Average salary$103,116$58,630
Salary rangeBetween $68,000 And $155,000Between $33,000 And $101,000
Highest paying CityEverett, WASan Francisco, CA
Highest paying stateWashingtonHawaii
Best paying companyMetaGoogle
Best paying industryManufacturingTechnology

Differences between sales program manager and sales account manager education

There are a few differences between a sales program manager and a sales account manager in terms of educational background:

Sales Program ManagerSales Account Manager
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 70%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Sales program manager vs sales account manager demographics

Here are the differences between sales program managers' and sales account managers' demographics:

Sales Program ManagerSales Account Manager
Average age4646
Gender ratioMale, 61.3% Female, 38.7%Male, 63.4% Female, 36.6%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between sales program manager and sales account manager duties and responsibilities

Sales program manager example responsibilities.

  • Manage year-long project with outside consultant to identify a new ERP system.
  • Manage CRM systems supporting the opportunity tracking, forecasting and decision support processes utilize by the global sales and marketing teams.
  • Champion investment in third-party events with guarantee multiple one-to-one meetings that deliver ROI, to increase pipeline of highly qualify leads.
  • Manage program budgets, research, technical/system requirements, logistics, life-cycle, training and technology transfer/reliability solutions, recommending acquisitions.
  • Create brochures, PowerPoint presentations, and animate sales material.
  • Update SCORM specifications of existing eLearning courses for publication to new LMS.
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Sales account manager example responsibilities.

  • Manage RFQ/RFP responses to telecommunication, government and utility customers utilizing CRM system to manage customers.
  • Recruit to develop and manage new sales territory selling MRO industrial goods and services to existing and potential customers.
  • Manage and coordinate daily sales activities through target cold calling and telemarketing.
  • Organize and maintain existing national clients for process refrigeration and HVAC maintenance and service.
  • Maintain database, create mailers, and work in SalesForce to determine new possible clients.
  • Founded in 1935 ATD has grown from a regional family-own company to a successful nationwide distribution enterprise.
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Sales program manager vs sales account manager skills

Common sales program manager skills
  • Program Management, 10%
  • Project Management, 9%
  • CRM, 8%
  • Sales Process, 5%
  • HR, 5%
  • Logistics, 4%
Common sales account manager skills
  • Customer Service, 13%
  • CRM, 8%
  • Customer Satisfaction, 5%
  • Account Management, 5%
  • Product Knowledge, 4%
  • Business Development, 4%

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