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Sales support analyst vs marketing coordinator

The differences between sales support analysts and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a sales support analyst and a marketing coordinator. Additionally, a sales support analyst has an average salary of $52,551, which is higher than the $48,326 average annual salary of a marketing coordinator.

The top three skills for a sales support analyst include sales support, salesforce and CRM. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.

Sales support analyst vs marketing coordinator overview

Sales Support AnalystMarketing Coordinator
Yearly salary$52,551$48,326
Hourly rate$25.26$23.23
Growth rate19%19%
Number of jobs117,83791,281
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 80%
Average age3737
Years of experience66

What does a sales support analyst do?

A sales support analyst provides analytical services to optimize a company's sales support procedures, ensuring efficiency and client satisfaction. They gather and analyze extensive data from internal and external parties, using the findings to develop and recommend strategies for optimal services. They must also oversee issues and complaints and come up with solutions to maintain a strong client base. Most of the time, a sales support analyst works in a team setting, which requires an active communication line for a smooth and efficient workflow.

What does a marketing coordinator do?

A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.

Sales support analyst vs marketing coordinator salary

Sales support analysts and marketing coordinators have different pay scales, as shown below.

Sales Support AnalystMarketing Coordinator
Average salary$52,551$48,326
Salary rangeBetween $36,000 And $75,000Between $34,000 And $67,000
Highest paying CitySeattle, WANew York, NY
Highest paying stateWashingtonNew Jersey
Best paying companyVMwareKeller Williams Capital Properties
Best paying industryTechnologyTechnology

Differences between sales support analyst and marketing coordinator education

There are a few differences between a sales support analyst and a marketing coordinator in terms of educational background:

Sales Support AnalystMarketing Coordinator
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 80%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Sales support analyst vs marketing coordinator demographics

Here are the differences between sales support analysts' and marketing coordinators' demographics:

Sales Support AnalystMarketing Coordinator
Average age3737
Gender ratioMale, 39.7% Female, 60.3%Male, 27.4% Female, 72.6%
Race ratioBlack or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.2% White, 66.5% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between sales support analyst and marketing coordinator duties and responsibilities

Sales support analyst example responsibilities.

  • Develop, manage and oversee implementation of SEO content strategy for CouponMob.com.
  • Analyze and design POS reports and sales representative commission processes.
  • Run prewritten SQL quire's for research on back end software.
  • Calculate sales representative commissions base on POS reports.
  • Monitored/Maintain opportunity records in CRM to ensure accurate forecast and pipeline reporting.
  • Plan and coordinate corporate breakfasts/luncheons and develop PowerPoint presentations for relate meetings.
  • Show more

Marketing coordinator example responsibilities.

  • Produce and manage content of company blog using WordPress.
  • Manage first phase of company rebranding and website redesign (not yet implement).
  • Work with outside advertising agency to manage calendars, proofread ads, and analyze metrics.
  • Coordinate the logistics for off-site cocktail/dinner event for clients/prospects and manage RSVP, guest list.
  • Manage internal and external websites using WordPress, SharePoint, HTML and CSS (editing).
  • Identify segments through research and analysis, manage lists, and A/B test to optimize metrics and conversions.
  • Show more

Sales support analyst vs marketing coordinator skills

Common sales support analyst skills
  • Sales Support, 14%
  • Salesforce, 10%
  • CRM, 7%
  • Sales Process, 4%
  • Access Database, 4%
  • Account Executives, 4%
Common marketing coordinator skills
  • Digital Marketing, 8%
  • Customer Service, 6%
  • Marketing Campaigns, 6%
  • PowerPoint, 5%
  • Email Campaigns, 4%
  • Press Releases, 4%

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