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Sales team leader vs senior sales associate

The differences between sales team leaders and senior sales associates can be seen in a few details. Each job has different responsibilities and duties. Additionally, a senior sales associate has an average salary of $53,906, which is higher than the $51,578 average annual salary of a sales team leader.

The top three skills for a sales team leader include sales floor, product knowledge and customer service. The most important skills for a senior sales associate are customer service, product knowledge, and phone calls.

Sales team leader vs senior sales associate overview

Sales Team LeaderSenior Sales Associate
Yearly salary$51,578$53,906
Hourly rate$24.80$25.92
Growth rate4%-
Number of jobs227,509420,823
Job satisfaction--
Most common degreeBachelor's Degree, 60%Bachelor's Degree, 54%
Average age4341
Years of experience6-

What does a sales team leader do?

A sales team leader oversees the sales operations within a particular area, ensuring to reach goals within the allotted time. They are primarily responsible for setting goals, devising sales strategies, evaluating sales team performance, assigning tasks, and providing support and corrective measures should there be any concerns. Furthermore, as a team leader, it is essential to encourage the sales force, shape them into valuable members of the company, and implement all of the organization's regulations and policies.

What does a senior sales associate do?

A senior sales associate is responsible for overseeing the operations in a retail establishment's sales floor. They reach out to customers and respond to inquiries, help them obtain the product they are looking for, or recommend other goods should it be necessary. As a senior sales associate, they are in charge of mentoring less experienced colleagues and shaping them into more competent workforce members. They must also implement sales policies and regulations, devise strategies to reach sales targets, find new opportunities to strengthen client base, produce reports, and maintain inventory.

Sales team leader vs senior sales associate salary

Sales team leaders and senior sales associates have different pay scales, as shown below.

Sales Team LeaderSenior Sales Associate
Average salary$51,578$53,906
Salary rangeBetween $35,000 And $73,000Between $22,000 And $128,000
Highest paying CityMiddletown, NJSan Francisco, CA
Highest paying stateRhode IslandCalifornia
Best paying companyIderaGoldman Sachs
Best paying industryFinancePharmaceutical

Differences between sales team leader and senior sales associate education

There are a few differences between a sales team leader and a senior sales associate in terms of educational background:

Sales Team LeaderSenior Sales Associate
Most common degreeBachelor's Degree, 60%Bachelor's Degree, 54%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at Delhi-

Sales team leader vs senior sales associate demographics

Here are the differences between sales team leaders' and senior sales associates' demographics:

Sales Team LeaderSenior Sales Associate
Average age4341
Gender ratioMale, 60.4% Female, 39.6%Male, 46.3% Female, 53.7%
Race ratioBlack or African American, 8.4% Unknown, 4.6% Hispanic or Latino, 17.8% Asian, 6.9% White, 61.6% American Indian and Alaska Native, 0.7%Black or African American, 10.6% Unknown, 5.4% Hispanic or Latino, 19.8% Asian, 7.4% White, 56.3% American Indian and Alaska Native, 0.6%
LGBT Percentage9%7%

Differences between sales team leader and senior sales associate duties and responsibilities

Sales team leader example responsibilities.

  • Achieve proficiency in multitasking by performing multiple duties and managing differing responsibilities periodically.
  • Increase electronics sales and attainment goals on a quarterly basis, rank 4th in company in certain KPI.
  • Process cell phone contracts and sales through POS system while helping customers and using computer applications to complete transactions.
  • Facilitate developmental meetings and conversations with sales teams to discuss KPI and metrics like incremental sales and points of purchase.
  • Conduct PowerPoint training presentations for new and present members.
  • Open and closing the store, including counting cash, opening and closing POS's and creating staff assignments.
  • Show more

Senior sales associate example responsibilities.

  • Manage organizational standards, cleanliness of store and safety procedures/policies; manage and maintain store appearance, provide exceptional customer service.
  • Operate POS and administrative computer systems.
  • Receive new product and incorporate it into current inventory via POS inventory management system.
  • Maintain retail garden center through daily cleanliness and product up-keep and display including pruning/dead-heading product.
  • Partner in managing operations of multiple retail outlets, including hiring, performance management, scheduling, and merchandising management.
  • Demonstrate strong leadership, communication and supervisory skills by providing coaching and feedback to maximize individual and store performance.

Sales team leader vs senior sales associate skills

Common sales team leader skills
  • Sales Floor, 22%
  • Product Knowledge, 14%
  • Customer Service, 10%
  • Customer Satisfaction, 6%
  • Exceptional Client, 5%
  • KPI, 4%
Common senior sales associate skills
  • Customer Service, 17%
  • Product Knowledge, 10%
  • Phone Calls, 9%
  • Customer Satisfaction, 8%
  • Cleanliness, 6%
  • PowerPoint, 6%