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The differences between search engine marketing managers and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a search engine marketing manager and a manager, field marketing. Additionally, a manager, field marketing has an average salary of $93,296, which is higher than the $85,323 average annual salary of a search engine marketing manager.
The top three skills for a search engine marketing manager include digital marketing, google analytics and paid search. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.
| Search Engine Marketing Manager | Manager, Field Marketing | |
| Yearly salary | $85,323 | $93,296 |
| Hourly rate | $41.02 | $44.85 |
| Growth rate | 10% | 10% |
| Number of jobs | 110,730 | 174,371 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 82% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A search engine marketing manager is in charge of overseeing the operations and workforce involved in search engine marketing. They mostly devise strategies to reach targets faster, identify new trends and opportunities, set budget and goals, and optimize various tools to catapult a campaign into a success. There are also instances where they must produce progress reports, liaise with clients, and perform optimization. Furthermore, as a manager, it is essential to lead and encourage the team to reach goals, all while implementing the company's policies and regulations.
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
Search engine marketing managers and managers, field marketing have different pay scales, as shown below.
| Search Engine Marketing Manager | Manager, Field Marketing | |
| Average salary | $85,323 | $93,296 |
| Salary range | Between $63,000 And $114,000 | Between $68,000 And $127,000 |
| Highest paying City | San Francisco, CA | Carson City, NV |
| Highest paying state | Washington | Nevada |
| Best paying company | Meta | |
| Best paying industry | Technology | Technology |
There are a few differences between a search engine marketing manager and a manager, field marketing in terms of educational background:
| Search Engine Marketing Manager | Manager, Field Marketing | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 82% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between search engine marketing managers' and managers, field marketing' demographics:
| Search Engine Marketing Manager | Manager, Field Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 65.2% Female, 34.8% | Male, 47.1% Female, 52.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |