Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between search engine marketing managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a search engine marketing manager and a marketing account manager. Additionally, a search engine marketing manager has an average salary of $85,323, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for a search engine marketing manager include digital marketing, google analytics and paid search. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Search Engine Marketing Manager | Marketing Account Manager | |
| Yearly salary | $85,323 | $67,983 |
| Hourly rate | $41.02 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 110,730 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A search engine marketing manager is in charge of overseeing the operations and workforce involved in search engine marketing. They mostly devise strategies to reach targets faster, identify new trends and opportunities, set budget and goals, and optimize various tools to catapult a campaign into a success. There are also instances where they must produce progress reports, liaise with clients, and perform optimization. Furthermore, as a manager, it is essential to lead and encourage the team to reach goals, all while implementing the company's policies and regulations.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Search engine marketing managers and marketing account managers have different pay scales, as shown below.
| Search Engine Marketing Manager | Marketing Account Manager | |
| Average salary | $85,323 | $67,983 |
| Salary range | Between $63,000 And $114,000 | Between $50,000 And $91,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | Washington |
| Best paying company | Meta | American Tower |
| Best paying industry | Technology | Energy |
There are a few differences between a search engine marketing manager and a marketing account manager in terms of educational background:
| Search Engine Marketing Manager | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between search engine marketing managers' and marketing account managers' demographics:
| Search Engine Marketing Manager | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 65.2% Female, 34.8% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |